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How did the NBA become…well, the NBA? On this final episode of NBA DNA, Hannah digs into the magic behind the scenes, featuring interviews with Bob Costas, Willow Bay, Isiah Thomas, and others. Former NBA Entertainment boss Don Sperling walks us through how the league went from tape-delayed games of the 80s to the mega successes of the 90s and beyond. Plus, the incredible legacy of David Stern, the creation of Inside Stuff, and how the league forever changed the landscape for professional athletes and fans.
See omnystudio.com/listener for privacy information.
By iHeartPodcasts4.8
1717 ratings
How did the NBA become…well, the NBA? On this final episode of NBA DNA, Hannah digs into the magic behind the scenes, featuring interviews with Bob Costas, Willow Bay, Isiah Thomas, and others. Former NBA Entertainment boss Don Sperling walks us through how the league went from tape-delayed games of the 80s to the mega successes of the 90s and beyond. Plus, the incredible legacy of David Stern, the creation of Inside Stuff, and how the league forever changed the landscape for professional athletes and fans.
See omnystudio.com/listener for privacy information.

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