The Inside Stylists Podcast: Episode 169

Inside the Lens: 20 Years of Interior Photography with Holly Jolliffe Podcast

Today's guest is an experienced editorial and commercial photographer whose beautiful interior and still-life work has appeared on the pages of top UK publications and on brands' lifestyle and advertising imagery. With a degree in Editorial Photography from the University of Brighton and an early career assisting in London, Holly has spent the last two decades building a successful freelance business. Now based on the Isle of Wight—with a purpose-built studio at the bottom of her garden - she continues to shoot across on the Isle of Wight and in London for clients like Ideal Home, Ocado Magazine, Guardian Labs, and many small brands and businesses. Her creative eye, technical ability, and collaborative spirit make her a favourite among designers, stylists, and publishers alike.

I'm delighted to be talking with Holly Jolliffe.

enjoy!

Show notes for today's episode are here

Find Holly Jolliffe on Inside Stylists Here

The Inside Stylist's Interior Styling Course

Find us here

InsideStylists.com

• Instagram: Instagram.com/InsideStylists
• Facebook: Facebook.com/InsideStylists
• Podcasts : Insidestylists.com/podcast/
• Blogs : Insidestylists.com/inside-stylists-blog/

The Inside Stylists Podcast: Episode 168

Behind the Scenes of Interior Styling with Maxine Brady & Gemma Gear

Show notes for today's episode are here

Today's guests are Maxine Brady and Gemma Gear - the colourful duo behind the How to Home podcast. Maxine is an award‑winning interior stylist, creative director and TV presenter with over 20 years of styling for House Beautiful, Elle, Home Magazine and brands like IKEA, Dulux and Homesense and previous guest of The Inside Stylists Podcast. Gemma is a TV art director, shoot producer and interior stylist celebrated for her colourful DIY hacks, behind‑the‑scenes brilliance on shoots, and dynamic on-camera presence. Since February 2024, they've co- hosted 'The How to Home Podcast', now in its fourth series, offering expert advice on design dilemmas, trends and home transformations to tens of thousands of listeners.

I'm thrilled to be talking with Maxine Brady and Gemma Gear today,

The Inside Stylist's Interior Styling Course

Find us here

InsideStylists.com

• Instagram: Instagram.com/InsideStylists
• Facebook: Facebook.com/InsideStylists
• Podcasts : Insidestylists.com/podcast/
• Blogs : Insidestylists.com/inside-stylists-blog/

The Inside Stylists Podcast: Episode 167

Reset, Refocus, Return, The podcast is back.

Today's guest is... me! Emma Morton-Turner. After a brief podcasting pause, I'm back to share what's been happening behind the scenes—personally, professionally, and with Inside Stylists. From teaching and summer camp chaos to business retreats and the exciting launch of a brand-new studio, this episode is part catch-up, part behind-the-scenes, and part pep talk for anyone juggling life, creativity, and business. I'm thrilled to be talking with... well, all of you!

enjoy!

Show notes for today's episode are here

The Inside Stylist's Interior Styling Course

Find us here

InsideStylists.com

• Instagram: Instagram.com/InsideStylists
• Facebook: Facebook.com/InsideStylists
• Podcasts : Insidestylists.com/podcast/
• Blogs : Insidestylists.com/inside-stylists-blog/

The Inside Stylists Podcast: Episode 166

8 Mistakes New Stylists Make That Cost Them Clients

Show notes for today's episode are here

In this episode, I'm sharing the most common mistakes I see interior stylists make and how to avoid them.

With over 20 years of experience in the industry, I know how easily things can go wrong on a shoot, especially when you're not fully prepared or clear on the client's brief.

I talk about everything from overstyling and ignoring feedback to building strong industry relationships. I also share some personal stories (including one involving salt beef sandwiches!) to show how these play out in real life.

Whether you're just starting out or looking to level up, this episode is full of practical tips to help you improve your styling career and keep clients coming back for more.

enjoy! Freestyling Friday with Emma Morton-Turner

A few things we covered in this episode :

• Preparation is crucial; it accounts for 80% of the work.
• Feedback must be taken constructively, not personally.
• Asking questions is essential for clarity in briefs.
• The physical demands of styling are often underestimated.
• Building relationships in the industry is key to success.
• Mistakes are part of the learning process in styling.
• Maintaining professionalism can lead to rebooking.
• Networking can open doors to new opportunities.

People and Brands mentioned in this podcast

• Get out of the House Podcast
• Find the video of the Little Red Rooster Press Launch Here

• King Living www.kingliving.co.uk

• Casa Latina casalatina.co.uk

• Little Red Rooster PR: littleredrooster.co.uk

If you haven't subscribed yet, please do. I do a little happy dance every time a new person joins us. And if you found today's episode helpful, head to our Start HERE Page where you'll find tons of resources, blog posts and support for your styling journey.

The Inside Stylist's Interior Styling Course

Find us here

InsideStylists.com

• Instagram: Instagram.com/InsideStylists
• Facebook: Facebook.com/InsideStylists
• Podcasts : Insidestylists.com/podcast/
• Blogs : Insidestylists.com/inside-stylists-blog/

The Inside Stylists Podcast: Episode 165

What Really Happens on an Interior Shoot

Show notes for today's episode are here

Ever wondered what really goes on during a photo shoot? In this episode, I'm pulling back the curtain and sharing exactly what a typical shoot day looks like for an interior stylist—early alarms, car Tetris, flower market mayhem and all!

I take you through my whole day—from the 4:55am coffee-fuelled start, right through to the 7:30pm collapse on the sofa. I talk about what it takes to prep, pack, and style each shot, how I keep the day on track when curveballs inevitably pop up, and why I always bring emergency snacks.

You'll hear how I work with the photographer, client and assistants to make the magic happen, how I handle those unexpected creative requests mid-shoot, and why flexibility is one of a stylist's biggest strengths.

It's a fun, full-on day—and in the end, totally worth it when everything comes together and the client says, "That's the one."

If you've ever styled a shoot, you'll recognise the madness. And if you haven't yet—this might just prepare you for what's to come.

enjoy!

The Inside Stylist's Interior Styling Course

Find us here

InsideStylists.com

• Instagram: Instagram.com/InsideStylists
• Facebook: Facebook.com/InsideStylists
• Podcasts : Insidestylists.com/podcast/
• Blogs : Insidestylists.com/inside-stylists-blog/

The Inside Stylists Podcast: Episode 164

Want to be an interior stylist? Start here!

Today I'm talking directly to anyone who's ever thought, "I'd love to be an interior stylist, but where do I even start?"

If you're brand new to the industry, thinking about switching careers, or just obsessed with beautiful interiors and dying to get on set—this episode is for you. I've pulled together everything I wish I'd known when I was starting out. From understanding what an interior stylist really does, to finding work experience, building your profile, and making those all-important connections—this is your ultimate beginner's guide.

So if you're ready to take that first step into the world of styling, let's get into it.

enjoy!

• Interior styling is a professional, creative role.
• Styling involves creating visual stories for various settings.
• Your Guide to Getting into Interior Styling
• How to Approach Interior Stylists for Work Experience
• How to get your name out there as an interior stylist
• From work experience to Interior Stylist: My first photoshoots
• Interior Stylists Work Experience Starts HERE
• How to get work experience if you're just starting out

Show notes for today's episode are here

The Inside Stylist's Interior Styling Course

Find us here

InsideStylists.com

• Instagram: Instagram.com/InsideStylists
• Facebook: Facebook.com/InsideStylists
• Podcasts : Insidestylists.com/podcast/
• Blogs : Insidestylists.com/inside-stylists-blog/

The Inside Stylists Podcast: Episode 162

A Walk Through Wow House 2025

In this episode, I'm taking you on a walk through the Wow! House 2025 event at the Design Centre Chelsea Harbour. I share the inspiring designs, colour trends, and unique features from some of the 22 rooms, emphasising the importance of storytelling and atmosphere in interior design. I also highlight the event's focus on sustainability and community impact, making it a must-visit for anyone interested in interior styling. If you love interiors, you'll definitely be inspired. enjoy!

A few people and brands mentioned in this podcast

• Benjamin Moore Paint
• Jo Malone Candle scents
• Cox London's oak leaf chandelier and sculptural entrance
• Nicola Harding's tented powder room
• Alex Dauley's high-tech, storytelling media room
• Emma Sims-Hilditch's charming boot room with a dog shower
• Steffan Tolgård's Philip Jefferies study featuring wood-effect wall coverings and leather flooring
• Peter Mikic's vibrant 70s-inspired yellow dining room with semi-precious stone table
• Brigitte Spinocchia Freund's feminist "Curator's Room" celebrating female artists
• 1508 London's House of Rohl bathroom with fossil-inspired stoneware and ambient lighting
• Holland & Sherry rug in media room
• Arcadia Antiques dresser in the boot room

Show notes for today's episode are here

The Inside Stylist's Interior Styling Course

Find us here

InsideStylists.com

• Instagram: Instagram.com/InsideStylists
• Facebook: Facebook.com/InsideStylists
• Podcasts : Insidestylists.com/podcast/
• Blogs : Insidestylists.com/inside-stylists-blog/

The Inside Stylists Podcast: Episode 161

Feeling Stuck? Here's Why Getting Out as a freelancer is the Best Thing You Can Do:

Show notes for today's episode are here

Today's guest is... well, it's just me—Emma Morton-Turner. I'm diving into something I've seen and heard a lot about lately: how isolating and overwhelming freelancing can feel, especially in our interiors industry. So today, I'm talking about why it's essential for freelancers—stylists, writers, and creatives—to get out of the house, connect, reset, and reframe.

I'm delighted to be talking with... you.

The Inside Stylist's Interior Styling Course

Find us here

InsideStylists.com

• Instagram: Instagram.com/InsideStylists
• Facebook: Facebook.com/InsideStylists
• Podcasts : Insidestylists.com/podcast/
• Blogs : Insidestylists.com/inside-stylists-blog/

The Inside Stylists Podcast:

Inside Clerkenwell Design Week 2025

A few things we covered in this episode :

• The huge scale of Clerkenwell Design Week and how it's evolved
• Why going with a like-minded industry friend makes all the difference
• Coat Paints x Kirkby by Design: tone-on-tone pairings
• Divine Savages' signature British storytelling designs
• Fenwich & Tilbrook's sustainable paint displays
• Fritz Fryer's antique light installation
• Beautiful bespoke furniture by Studio Arvor
• Matthew Burt's sculptural wooden ceiling installation
• Bisley's collab with artist Gabriella Marcella
• Timorous Beasties' bold new samples
• Natural textures and soundproofing materials from ARTE
• Studio Flock's sustainability-driven furniture
• My top tip: get out of the house to get inspired

People mentioned in this episode:

• Coat Paints (Peel & Stick innovators) -
• Kirkby by Design (part of Romo Group) -
• Divine Savages – Designers of the famous Crane Fonda wallpaper. Podcast Ep: Divine Savages Interview
• Fenwick & Tilbrook – Eco-friendly paint brand from Norfolk - Fenwick and Tilbrook Podcast
• Fritz Fryer – Antique and modern lighting - Fritz Fryer podcast
• Studio Arvor – Cornwall-based sustainable furniture makers
• Matthew Burt – Master furniture maker and ceiling installation artist
• Bisley – UK-made office furniture with artist collaborations - bisley.com
• Gabriella Marcella / Risotto Studio – Artist and pattern designer - risottostudio.com
• Timorous Beasties – Maximalist textile and wallpaper designers - timorousbeasties.com
• Studio Flokk – Sustainable commercial furniture brand
• Georgina Isaac – Interior stylist and member of Inside Stylists

Show notes for today's episode are here

The Inside Stylist's Interior Styling Course

Find us here

InsideStylists.com

• Instagram: Instagram.com/InsideStylists
• Facebook: Facebook.com/InsideStylists
• Podcasts : Insidestylists.com/podcast/
• Blogs : Insidestylists.com/inside-stylists-blog/

The Inside Stylists Podcast: Episode 159

Why Your Photography Isn't Getting You Press—And How to Fix It. With insights from Nikki Snell from Pressloft

In this episode, I'm talking about why your photography might be holding you back from getting the press coverage your products really deserve. From cutouts to lifestyle shots, editorial standards to seasonal styling, I'm breaking down exactly what makes an image press-ready—and what might be putting editors, stylists and feature writers off.

I'll be sharing some brilliant insights from Nikki Snell at Pressloft, taken from her keynote at Brighton SEO, including what journalists are really looking for and how to make your photography work harder for you.

If you want to get your products featured in magazines, online publications and gift guides, this one's a must-listen.

PressLoft.com Insta: @Pressloft

PRESS LOFT - Get your products featured on Press Loft for more downloads. Here's a 60 day free trial (affiliate link)

Show notes for today's episode are here

The Inside Stylist's Interior Styling Course

Find us here

InsideStylists.com

• Instagram: Instagram.com/InsideStylists
• Facebook: Facebook.com/InsideStylists
• Podcasts : Insidestylists.com/podcast/
• Blogs : Insidestylists.com/inside-stylists-blog/