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In today’s episode, I speak with Alanna Shipley, Head of Audience Insights at Doordash and dear friend, about all things consumer insights.
 
 Alanna recounts her experience getting into research, her roles at Proctor & Gamble and Levi’s, and how she built the Doordash insights team from the ground up.
 
 Some of the topics we discuss include:

• Working out of binders, cold calls, shelf tests, & everything that went into data research when Alanna and I both began in this industry
• Alanna’s involvement in body diversity research at Levi’s
• Knowing and identifying delivery trends at Doordash
• New Doordash campaigns
• Teaching the relationship between psychology and insights at Yale
• Consumer experiences & more!

Want to connect with Alanna?
 Alanna's LinkedIn

Also- Join me September 21st and 22nd in the 37th Annual Las Vegas Insights Conference here