Insights, Marketing & Data:  Secrets of Success from Industry Leaders

THE INSIGHTS FAMILY - Nick Richardson, Founder. From two beers to two billion data points: the story of The Insights Family. Building a SaaS proposition in kids research; secrets of scaling successfully; key considerations for a founder.


Listen Later

Send us a text

The story of the pint that turned into two billion data points....well, two pints actually. However,  since sitting down with a piece of paper in his favourite pub in Manchester in 2017, Nick Richardson has built arguably the world's leading syndicated kids' research company and recently raised a £5.6m funding round to fuel further expansion.  Among other areas we cover:

- Nick's founder journey
- His tips for fund-raising and successful scaling of a business
- The market opportunity in the kids' research space
- Tools to help media planners
- Insights to guide licensing partners
- The balance between SaaS and custom research
- Why storytelling is still important within SaaS
- Moving from data reporting to predicting trends


All episodes available at https://www.insightplatforms.com/podcasts/

Suggestions, thoughts etc to [email protected]



...more
View all episodesView all episodes
Download on the App Store

Insights, Marketing & Data:  Secrets of Success from Industry LeadersBy Henry Piney

  • 3.7
  • 3.7
  • 3.7
  • 3.7
  • 3.7

3.7

3 ratings