Instagram--it's the app that everyone loves to hate. But, if used correctly, it can be the best tool in your kit.  This week, Jess and Cassey bring in the help of model & social media expert, Madie Allender, to give you the rules of the game in beating the algorithm. We'll discuss how to increase engagement, tips for maximizing your views, finding your brand, and how to use all of Instagram's tools to keep your content on top--literally. Madie's Instagram: @madie_allenderSee her work in action: @btown_pride---Follow Business Casual on Social Media!Instagram: @BusinessCasualPodcastTwitter: @BizCashPodcastCassey's Instagram: @cassandramichellephotoJess' Instagram: @jessicadeephotographySupport us on Patreon!---Artist: Vlad GluschenkoTrack: FolktronicaMusic courtesy of HookSounds.com