You scratch my back and I'll scratch yours. That's the vibe in Instagram "pods" — secret communities trying to fight the platform's algorithmic timeline, one like at a time. In June 2016, Instagram began rolling out its new algorithmic timeline which changed the order of posts in people's feeds, favouring popular posts over chronology. Instagram bloggers have been complaining that it's becoming harder to gain followers organically. Faced with this new challenge, they're fighting back.