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Get Your Insurance Fix on "The Insurance Couch" Podcast!
Join Oliver Lang, former CEO of InsurTech Unicorn Wefox/One Insurance, Supervisory board member and Advisor and Nikolaus Sühr, Co-Founder and CEO of InsurTech Enabler KASKO as they bring you unique insights from their experiences in the insurance world.
This episode is about customer acquisition cost in the insurance industry 🎙️
These are some key points about what to expect to learn from the conversation in this podcast session:
📌 Lemonade’s synthetic agent is simple financing of customer acquisition cost
📌 The determining factor for CAC financing is the churn ratio
📌 CAC financing wasn’t a thing in P&C insurance until some of them started selling their products online
📌 CAC financing has a one-off effect unless you grow very strongly
📌 Before signing a CAC financing deal, make sure you understand the dynamics of it
Listen in to "The Insurance Couch" to stay tuned for the newest chatter about the industry!
#insurance #insuranceindustry #versicherungsbranche #versicherung #CAC #customeracquisitioncost #Financing #growth #strategy
By Nikolaus SührGet Your Insurance Fix on "The Insurance Couch" Podcast!
Join Oliver Lang, former CEO of InsurTech Unicorn Wefox/One Insurance, Supervisory board member and Advisor and Nikolaus Sühr, Co-Founder and CEO of InsurTech Enabler KASKO as they bring you unique insights from their experiences in the insurance world.
This episode is about customer acquisition cost in the insurance industry 🎙️
These are some key points about what to expect to learn from the conversation in this podcast session:
📌 Lemonade’s synthetic agent is simple financing of customer acquisition cost
📌 The determining factor for CAC financing is the churn ratio
📌 CAC financing wasn’t a thing in P&C insurance until some of them started selling their products online
📌 CAC financing has a one-off effect unless you grow very strongly
📌 Before signing a CAC financing deal, make sure you understand the dynamics of it
Listen in to "The Insurance Couch" to stay tuned for the newest chatter about the industry!
#insurance #insuranceindustry #versicherungsbranche #versicherung #CAC #customeracquisitioncost #Financing #growth #strategy