Insurance Couch Podcast

The Insurance Couch Podcast - Digital Customer Journey

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Get Your Insurance Fix on "The Insurance Couch" Podcast!

Join Oliver Lang, former CEO of InsurTech Unicorn Wefox/One Insurance, Supervisory board member and Advisor and Nikolaus Sühr, Co-Founder and CEO of InsurTech Enabler KASKO as they bring you unique insights from their experiences in the insurance world. 

🎙️This episode is all about how to improve performance in digital customer journeys.

If you are strapped for time, here are some takeaways: 

  • Conversion rates on digital customer journeys are comparatively low (2,5-3%) driving up CAC
  • Technical investment in mobile-first, speed, tracking & retargeting and A/B-testing are the basics 
  • Optimise your customer journey for collecting contact info and be flexible around underwriting & pricing
  • Utilise safe for later, abandoned cart, exit popups, time-restricted discounts and smart customer referrals
  • Record your best-performing sales scripts and adjust to modern customer journeys including Gen-AI chatbots 

    • Listen to "The Insurance Couch" to stay tuned for the newest chatter about the industry! 

    #insurance #insuranceindustry #versicherungsbranche #versicherung #versicherer #growth #digital #digitalproduct #customerjourney #userexperience #distribution

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    Insurance Couch PodcastBy Nikolaus Sühr