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 The Integration of Investor Relations and Public Relations

Episode Title: Uniting Investor Relations and Public Relations: A Conversation with CORE IR Founder/President Scott Gordon

Episode Summary: In this episode of Off Road, we sit down with Scott Gordon, Founder/President at CORE IR, to discuss the seamless integration of Investor Relations (IR) and Public Relations (PR). Scott shares insights on how to position CEOs as thought leaders, manage crises effectively, and leverage digital strategies to amplify a company’s message. Whether you’re navigating the complexities of regulatory compliance or building a comprehensive communication strategy, this episode offers valuable advice for CEOs and business leaders.

What We Discuss:

1. Media Training for CEOs
   - Helping CEOs confidently convey their message in top-tier media outlets, including podcasts and TV.
   - The importance of positioning executives as industry thought leaders.
2. Crisis Management
   - Real-world examples of managing unexpected challenges, including controlling the narrative during critical situations.
   - The importance of transparency and swift communication to maintain trust with stakeholders.
3. Digital Strategies and Social Media
   - Leveraging platforms like LinkedIn and Instagram to promote thought leadership.
   - Using SEO and fresh content to manage reputations and focus on company growth.
4. Advice for CEOs
   - Collaborating with expert teams for a unified IR/PR strategy.
   - Trusting specialists to amplify your message and build long-term success.
5. The CORE IR Difference
   - CORE IR’s unique approach to communications, blending expertise from equity analysts, PR specialists, and digital strategists.
   - The value of a cohesive and comprehensive team in achieving communication goals.

Connect with Us:

• Visit CORE IR’s website: www.coreir.com
•  Frank Ferraro https://corporateroadshow.com/
• Andrea Cataneo - https://unblindedmastery.com/heart-of-influence/

• Listen to more episodes of Off Road with Frank Ferraro and Andrea Cataneo on Goodpods, Spotify, and iTunes.

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