Instagram, WeChat, WhatsApp, Twitter, SnapChat. Does Facebook truly offer anything that can't be reproduced nowadays?
It doesn't look good for the Zuck, as the platform is regularly bleeding users and it isn't replenishing their ranks with new users. Facebook simply isn't cool anymore, and businesses don't invest advertising dollars into things people don't think are cool. We may be looking at the beginning of the end.
82% of all internet traffic will be streaming video by 2021. But wait a minute...what KIND of video traffic? Marketing reports love to state this statistic as though it represents an opportunity to gain massive viewership from consumers DYING to watch explainer videos. But with a little research, you will see that this data also includes streaming over-the-top devices (AppleTV, Roku, etc.) and...adult websites. No judgment here, but make sure you dig a little deeper into the data!