Overview:

Welcome to the 3rd episode of the Building Great Experiences podcast, with your host ⁠⁠⁠Drew Burdick⁠⁠⁠. This is a show dedicated to sharing how brands are bringing insanely great human-centered experiences to life with strategy, design & technology.

Episode Details:

In this episode I interviewed Matt Coffey, Director of Marketing at Threshold Brands.⁠⁠

Matt is a former colleague and has spent over a decade working in marketing. For a good chunk of that time, Matt has specialized in driving customer acquisition and customer lifetime value for franchise brands.

We cover a lot of ground in this episode including:

• Defining the intersection of marketing & CX
• Sharing examples of companies that combine marketing & CX well
• Tips & tricks for companies looking to enhance their marketing & CX efforts

More about Drew

I'm a Customer Experience (CX) Leader. For over 15 years I've worked with organizations of all sizes to enhance their CX and design solutions that drive business results.

If you enjoyed this episode, check out ⁠⁠⁠my weekly newsletter⁠⁠⁠ where I share more thoughts on Building Great Experiences.