Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Today, it’s my pleasure to welcome Rita Zahir, Marketing Consultant and VP of Marketing and E-commerce at DAVID GALAN and Let's Get Disruptive. 
Grab a coffee and join us as we discuss the importance of data-driven approaches and specific strategies in influencer marketing. Rita shares her hot take on the topic, emphasizing the need for direct response marketing and measuring the impact of influencers. We also delve into the role of AI in customer targeting and acquisition, highlighting its ability to personalize experiences and provide actionable insights.
Some key talking points of the conversation include:

• Customer targeting and acquisition using AI
• A data-driven approach to influencer marketing
• Why influencer marketing lies at the intersection of maths and magic
• How growth at startups is akin to building out the plane while flying it
• The challenge of customer targeting strategies at new DTC brands
• The evolving social media landscape 
  
  

Rita is a multitasker and currently serves as a Marketing Consultant and VP of Marketing and E-commerce at High Light Rituals, DAVID GALAN, and Let’s Get Disruptive. She believes that marketing success lies at the intersection of maths and marketing magic. Rita is result-focused and leverages a consumer-centric, data-driven approach to identifying critical insights and predictive signals to drive transformative growth. Her focus is on high-growth e-commerce and emerging media channels- finding where the customer is engaging next. 

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Check out the three most downloaded episodes: 

• Exploring the Evolving Landscape of Influencer Marketing with Aaron King

• Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie 

• The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis

If you are interested in being a guest on IMpulse: The Influencer Marketing Podcast, please complete this form: fame.so/phl-guest


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