In this episode of Reimagine Ownership, hosts Dan sits down with Nir Efrat, CEO of Virtually Human Studio, to explore the evolution of digital ownership through the lens of Zed, a pioneering virtual horse racing platform.Key Topics DiscussedNir's 25-year journey through the gaming industryThe rise and fall of Zed Run during the NFT boomThe challenges of transitioning a Web3 product after market declineThe reimagined Zed Champions platform launching March 2025Expanding the ecosystem with Zed Pix for spectators and pickersAbstracting away blockchain technology to improve user experienceGlobal expansion strategy and competitive landscapeNotable Quotes"Many of the games at the time started by 'we're going to sell you some NFTs... and one day you can use it in a game, maybe.' Many of those promises never came to fruition." - Nir Efrat"I made the very strong revelation that the game might not be salvageable. However, there are lots of cool elements in the game... can we take elements that were exciting about the game and rebuild it in a way that will address all the other issues?" - Nir EfratKey Take AwaysSuccessful Web3 products must prioritize utility and experience over speculationFirst-time user experience is critical - complex onboarding processes deter new usersAbstracting away blockchain technology improves accessibility for mainstream usersStrategic company pivots require balancing logical analysis with empathy for existing teams and communitiesGuest BioNir Efrat is CEO of Virtually Human Studio, the company behind Zed. With a background spanning 25 years in gaming and digital entertainment, Nir brings a unique perspective on bridging traditional gaming and Web3. Previously, he held leadership roles at Take-Two Interactive, Dots, and King, and has expertise in mobile gaming, esports, and blockchain-based digital economies.Virtually Humans: ⁠https://www.vhslab.com/ ⁠X: ⁠https://t.me/hellometaversal⁠LinkedIn: ⁠https://www.linkedin.com/company/metaversal/?viewAsMember=true⁠Website: ⁠https://www.metaversal.gg⁠