The Interview: Sprinter Creative Director, Eduardo Recio

In this episode of The Interview Series, host Karl McKeever travels to Barcelona to sit down with Eduardo Recio, Creative Director eCommerce & Retail, for leading Spanish multi-sport retail brand, Sprinter. We examine the story behind the retailer’s game-changing new retail concept, the key challenges that retailers in the sports sector face to deliver a winning customer experience, and look back on Eduardo’s own career retail—which first began here in the UK.