‘The Interview’ is The Retail Exchange’s series of in-depth interviews with leading figures from the world of retail. In this special edition, recorded at NRF Big Show 2018, business broadcaster Ben Bland talks to Cristina Ceresoli, Senior Vice President for Retail Strategy at the National Retail Federation. She shares her tips for what the prevalent themes for the year will be, and warns retailers to guard against the danger of adopting technology for technology’s sake.

Recording & production by Boutique Recording and  Hangar Studios.