The Interview: Zalando, VP Direct to Consumer Carsten Keller

In this episode, host Karl McKeever is joined by Dr Carsten Keller, VP Direct to Consumer of fashion e-tailing giant, Zalando. With more and more brands continuing to gear their processes to direct-to-consumer models, the platform has seen a boom in brands collaborations. Carsten explains how Zalando is supporting brand’s DTC ambitions, what the future will look like for ‘platforms’, what he believes will drive the next phase of hyper growth in retail, and why ‘progress, not perfection’ is more crucial than ever.