In nineteen ninety, a British hairdresser appeared on television with a strange white material and a raw egg. A blowtorch was aimed directly at the egg. Minutes later, the shell was cracked open.
The inside was still raw.
The material was called Starlite. Its inventor, Maurice Ward, claimed it could survive extraordinary temperatures and perhaps protect aircraft, spacecraft, buildings, and even equipment exposed to the thermal effects of nuclear weapons. Scientists became interested. Aerospace engineers paid attention. Yet Starlite never transformed the world.
This episode asks a deceptively simple question.
If Starlite really worked, why did almost nobody get to use it?