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In this episode, Will sits down with his mentor, Jonathan Thorne, an inventor, engineer, and entrepreneur who mastered the high-stakes world of medical devices. Jonathan shares the raw, unvarnished truth about the "seven failed boxes" in his garage that preceded his massive success with Silverglide, and how a two-year legal battle for his life's work actually tripled the company's value. From bungee jumping ventures to global medical exits, this conversation is a masterclass in the grit required to turn a material object into a flourishing business.
🚀 MAIN TOPICS COVERED:
The "Sticky" Problem: How an early failure with a collagen patch led to the invention of non-stick silver surgical probes.
The Pivot to Profit: Why Jonathan’s first product "rounded to zero" in sales and how shifting to non-stick bipolar forceps turned a niche gadget into a "painkiller" product.
The Seven Failed Boxes: A masterclass in entrepreneurship as a "sickness." Jonathan discusses the importance of archiving failures and why it took eight tries to hit a home run.
The $30M Litigation Gamble: The harrowing story of a supplier stealing IP right as an exit was planned and how winning that battle 3x'd the company valuation.
Bungee Jumping & Hot Air Balloons: A look back at one of Jonathan’s early ventures. What he learned about fixed vs. variable costs while jumping 78-year-old women out of balloons.
B2B Marketing Mastery: Why the "sexiness" of a product isn't just for consumers, but for sterile processing departments and scrub nurses too.
The "King" vs. The Exit: The emotional reality of selling a company, losing your "throne," and watching a larger entity execute the future vision.
Advice for New Entrepreneurs: Why Jonathan suggests starting small and writing a full business plan before ever taking money from relatives.
💡 KEY TAKEAWAYS:
Painkillers vs. Enablers: A successful invention either allows someone to do something they couldn't do before or removes an existing, frustrating pain. Jonathan argues the "painkiller" is often an easier sell.
Grit is the Great Equalizer: Tenacity and the refusal to quit are more predictive of success than IQ or elite schooling.
Plan Before You Deviate: You cannot successfully pivot a business if you never had a core plan to begin with. The plan provides the baseline for every necessary change.
Salability Over Concept: Don't ask for investment when you have "two wet sticks." Wait until you have a fire (proof of concept and actual sales) before you pour on the gasoline.
🔗 CONNECT WITH JONATHAN THORNE:
Company: Surgical Coatings
LinkedIn: https://www.linkedin.com/in/jonathan-thorne-81537811/
🎙️ CONNECT WITH WILL CARR:
Website: willcarrspeaks.com
YouTube: @willcarrspeaks
Spotify: Will Carr Speaks
Instagram: @willcarrspeaks
X (Twitter): @willcarrspeaks
Health & Wellness: geneseenutrition.com
Enjoyed this episode? Don't let your ideas "round to zero!" 📈 Follow the show, Like this video, and Share it with an aspiring inventor who needs the grit to keep going.
By Will CarrIn this episode, Will sits down with his mentor, Jonathan Thorne, an inventor, engineer, and entrepreneur who mastered the high-stakes world of medical devices. Jonathan shares the raw, unvarnished truth about the "seven failed boxes" in his garage that preceded his massive success with Silverglide, and how a two-year legal battle for his life's work actually tripled the company's value. From bungee jumping ventures to global medical exits, this conversation is a masterclass in the grit required to turn a material object into a flourishing business.
🚀 MAIN TOPICS COVERED:
The "Sticky" Problem: How an early failure with a collagen patch led to the invention of non-stick silver surgical probes.
The Pivot to Profit: Why Jonathan’s first product "rounded to zero" in sales and how shifting to non-stick bipolar forceps turned a niche gadget into a "painkiller" product.
The Seven Failed Boxes: A masterclass in entrepreneurship as a "sickness." Jonathan discusses the importance of archiving failures and why it took eight tries to hit a home run.
The $30M Litigation Gamble: The harrowing story of a supplier stealing IP right as an exit was planned and how winning that battle 3x'd the company valuation.
Bungee Jumping & Hot Air Balloons: A look back at one of Jonathan’s early ventures. What he learned about fixed vs. variable costs while jumping 78-year-old women out of balloons.
B2B Marketing Mastery: Why the "sexiness" of a product isn't just for consumers, but for sterile processing departments and scrub nurses too.
The "King" vs. The Exit: The emotional reality of selling a company, losing your "throne," and watching a larger entity execute the future vision.
Advice for New Entrepreneurs: Why Jonathan suggests starting small and writing a full business plan before ever taking money from relatives.
💡 KEY TAKEAWAYS:
Painkillers vs. Enablers: A successful invention either allows someone to do something they couldn't do before or removes an existing, frustrating pain. Jonathan argues the "painkiller" is often an easier sell.
Grit is the Great Equalizer: Tenacity and the refusal to quit are more predictive of success than IQ or elite schooling.
Plan Before You Deviate: You cannot successfully pivot a business if you never had a core plan to begin with. The plan provides the baseline for every necessary change.
Salability Over Concept: Don't ask for investment when you have "two wet sticks." Wait until you have a fire (proof of concept and actual sales) before you pour on the gasoline.
🔗 CONNECT WITH JONATHAN THORNE:
Company: Surgical Coatings
LinkedIn: https://www.linkedin.com/in/jonathan-thorne-81537811/
🎙️ CONNECT WITH WILL CARR:
Website: willcarrspeaks.com
YouTube: @willcarrspeaks
Spotify: Will Carr Speaks
Instagram: @willcarrspeaks
X (Twitter): @willcarrspeaks
Health & Wellness: geneseenutrition.com
Enjoyed this episode? Don't let your ideas "round to zero!" 📈 Follow the show, Like this video, and Share it with an aspiring inventor who needs the grit to keep going.