The dicussion in this podcast critically examines the pervasive myth of digital anonymity, arguing that individuals' online presence is a fragmented collection of data points, readily discoverable and aggregated. It differentiates between the surface, deep, and dark web, clarifying that publicly accessible personal data resides on the surface web, even if it's "invisible" to the average user without specialised tools. The discussion then introduces Open-Source Intelligence (OSINT) as the process of connecting these disparate digital "breadcrumbs" to form detailed profiles. It highlights the significant role of data brokers and the concept of digital permanence, demonstrating how seemingly innocuous information can be weaponised through social engineering and lead to reputational damage or identity theft. Finally, it discusses the patchwork of privacy laws and calls for both individual and organisational action to mitigate digital exposure, emphasising that ethical considerations extend beyond legal compliance.