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The Invisible Power of Sonic Branding
That 2.5-second Netflix sound isn't just noise - it's a carefully engineered dopamine trigger worth millions. Discover how sonic branding bypasses your rational mind and goes straight to emotional memory. Learn why McDonald's "ba da ba ba ba" is one of the most valuable assets on Earth, how THX engineered the perfect "awe" sound, and why BMW hired Hans Zimmer to make electric cars sound expensive. Your ears are the secret pathway to customer loyalty.
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By Shah M M, Industrial Designer, Business Strategy Consultant. [email protected]That 2.5-second Netflix sound isn't just noise - it's a carefully engineered dopamine trigger worth millions. Discover how sonic branding bypasses your rational mind and goes straight to emotional memory. Learn why McDonald's "ba da ba ba ba" is one of the most valuable assets on Earth, how THX engineered the perfect "awe" sound, and why BMW hired Hans Zimmer to make electric cars sound expensive. Your ears are the secret pathway to customer loyalty.