Before I ever made a dollar as a solopreneur, I’d spent hundreds and hundreds of hours breaking things in tech tool settings.

No, not on purpose?

Ok, that’s not entirely true…

I definitely do like to take stuff apart to see how it works. And to test something I know won’t work, just to verify exactly what’ll happen when it fails.

But this time was an accident, I pinky promise!!

In this episode, Rachael and I dive into the reality of running a solo business and what you need to know about tools for strategic and technical work at extreme levels.

As your tech chops improve, it gets harder to explain what you actually do to those who can’t see behind the curtain.

We talk about what it actually takes to show the value of invisible systems, and why it’s easy to get stuck between all tools that don’t talk to each other. That’s where I also share the lovely story of how I accidentally broke this very podcast’s RSS feed.

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The Unobstructed Podcast: Listen in on big thoughts and small steps for navigating agency, grief, and creativity in daily life. New episodes every month.

About the hosts:

Derek MacDonald — writer, thinker, coffee drinker. Started Becoming Unobstructed after 15+ years in marketing, software systems, outdoor education, and leadership development to share what he's learned with others.

Rachael Sink — owner and business consultant at Rachael's Ink, LLC, a HubSpot Gold Solutions Partner agency.

Visit Derek’s website: theunobstructed.com

Visit Rachael’s website: rachaelsink.com

Get full access to Becoming Unobstructed at explore.theunobstructed.com/subscribe