Maximiliano Santa Cruz, an IP and technology consultant based in Santiago, Chile who until recently was the General Director of the National Institute of Industrial Property of Chile, discusses with us the challenges and opportunities raised by innovation from the perspective of an IP office. He also shares his vision of the potential evolution of the mission of IP offices in relation to trademark protection in the future. 

Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.

Brand & New is a production of the International Trademark Association

Hosted by Audrey Dauvet

Contribution of M. Halle & S. Lagedamond - Music by JD Beats

FOR MORE INFORMATION, VISIT https://www.inta.org/Pages/Home.aspx 

To go further:

About Maximiliano Santa Cruz
https://www.linkedin.com/in/maximiliano-santa-cruz-pi/?locale=en_US

Also of interest
https://www.inapi.cl
https://www.wipo.int/wipo_magazine/en/2017/05/article_0001.html
https://www.wipo.int/edocs/mdocs/globalinfra/en/wipo_ip_itai_ge_18/wipo_ip_itai_ge_18_5.pdf