The Thing” is, relevance is the key to longevity and Ronald Isley worked tirelessly to keep The Isley Brothers name in the airwaves. In this episode, I explain what I call “The Thing,” and what happens when you lose it. Michael Jackson, Justin Timberlake and Beyoncé is my best examples of The Thing. Ronald Isley was not The Thing, he lost it in the 1983, and he has struggled ever since.