The IX Podcast

We are joined with a very special guest, Thomas Mouries, a consultant at IX, a PhD in Social and Cultural Anthropology

The past couple weeks we’ve been talking about these two emotions, samvega and posada. Samvega being this anguish or dismay that overtakes us when we encounter something that is truly awful in our lives, and it’s more than that. It’s accompanied by a recognition that in some way we have contributed to this state of affairs, and what’s more, we have this drive to escape it. To get as far away from it as we can because it is so horrifying. And that’s all samvega. But in addition there’s this other emotion, this emotion, posada. A serene confidence that settles in as we muster the courage to stay and face that samvega, to stay in that state of discomfort and to work with it because we know that it will bring us some sort of progress, some movement that is critical for us and our development.

In this show, we're joined by our dear friend, Bhavik Joshi, Director of Brand Strategy and Head of Insight at LPK, a Cincinnati-based brand design agency. Our conversation wrestled with how to strategically apply the subject introduced last week: our culture's tendency to withdraw from a "holy discontent."

Recent months have carried us back here: change is hard. And, change is inevitable.

Now what?

If you want a prediction of what people will want in the months and years ahead, look for what has always mattered most—and been largely ignored.