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The Jameson Files 108 – Dental Marketing with Nate Porter
https://youtu.be/0incu-PaDLw
Carrie Webber [00:00:10] Welcome back to another episode of the Jameson Files. I'm Carrie Webber and I'll be your host once again and I'm really excited today because this episode we're going to be spending time with one of my teammates here at Jameson our Chief Marketing Officer Nate Porter So Nate thank you so much for joining me today.
Nate Porter [00:00:32] Thanks for inviting me.
Carrie Webber [00:00:33] You know I wanted to spend some time with you on the on the podcast because what we're going to talk about today is marketing. And boy oh boy. Is that a continuously hot topic in dentistry. Everyone is constantly on the search for How can I get a better result and have a better impact and reach the right people for my practice through my marketing efforts. And since your time here with Jameson we've really pivoted a lot of our focus and our approach is based upon your experience in marketing over the past decade in your continuous study and curiosity of marketing. So I'm just thrilled to have some time to let you share some of your key takeaways. For anyone listening or watching maybe you're wanting to take a good hard look at your marketing efforts what are some areas that we could focus on. But first I'd love for you to share a little bit of your story of how you found yourself in marketing how you found such great success in your marketing efforts and what you're bringing to the table in dental marketing now.
Nate Porter [00:01:46] Yeah thanks.
Nate Porter [00:01:47] So I spent the first period of my career sort of in sales and software development that can thing in a few different companies, IT companies and other types of companies. And one thing that, you know, before working here I worked at a company that was focused on providing software solutions to nonprofit organizations. And we we were faced with this challenge which was how do we reach these nonprofit organizations not a government organization thing like that that are not either in a specific geographic region and I have a very broad series of topics and things like that. And so our sales team structure at that point was really focused on outbound efforts really focused on trying to generate leads and connect with with people that way. And it was very taxing. A lot of traveling to events and speaking things like that. And it was not all that successful. And so that was when I sort of took it on myself to start researching and figuring out how the heck do we meet. Do we, you know, attract these people that we really want to reach, maybe and locate it locally or in Germany or wherever.
Nate Porter [00:03:06] And so we started taking approach of really focusing on content marketing really focusing on creating content that was unique to the topic that we were you know interested in and providing solutions for. And it was it was a night and day difference. It took us probably two or three months to really build up some momentum with that but all of a sudden we had people reaching out to us that we had never talked to before we never contacted or had never heard of us before and saying we read about the way you do this and we want to work with you because you do it the way we want or you match our values and that kind of thing. So our whole sales team was turned on its head from being primarily lead generation and outbound to now just processing and serving and answering the questions of people who are reaching out to us. So that was my first foray and I was like, wow this this works!
Nate Porter [00:04:05] And I kind of I kind of assumed that okay. This is an anomaly.
Carrie Webber [00:04:10] Yeah.
Nate Porter [00:04:10] This works for us but it probably wouldn't work for other people.
Nate Porter [00:04:15] But then one of one of an acquaintance of mine has a small like pre-manufactured Cabin Company in Texas in a pretty rural area south of Dallas, and here we had a conversation one time.
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By The Jameson Group, LLC
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https://youtu.be/0incu-PaDLw
Carrie Webber [00:00:10] Welcome back to another episode of the Jameson Files. I'm Carrie Webber and I'll be your host once again and I'm really excited today because this episode we're going to be spending time with one of my teammates here at Jameson our Chief Marketing Officer Nate Porter So Nate thank you so much for joining me today.
Nate Porter [00:00:32] Thanks for inviting me.
Carrie Webber [00:00:33] You know I wanted to spend some time with you on the on the podcast because what we're going to talk about today is marketing. And boy oh boy. Is that a continuously hot topic in dentistry. Everyone is constantly on the search for How can I get a better result and have a better impact and reach the right people for my practice through my marketing efforts. And since your time here with Jameson we've really pivoted a lot of our focus and our approach is based upon your experience in marketing over the past decade in your continuous study and curiosity of marketing. So I'm just thrilled to have some time to let you share some of your key takeaways. For anyone listening or watching maybe you're wanting to take a good hard look at your marketing efforts what are some areas that we could focus on. But first I'd love for you to share a little bit of your story of how you found yourself in marketing how you found such great success in your marketing efforts and what you're bringing to the table in dental marketing now.
Nate Porter [00:01:46] Yeah thanks.
Nate Porter [00:01:47] So I spent the first period of my career sort of in sales and software development that can thing in a few different companies, IT companies and other types of companies. And one thing that, you know, before working here I worked at a company that was focused on providing software solutions to nonprofit organizations. And we we were faced with this challenge which was how do we reach these nonprofit organizations not a government organization thing like that that are not either in a specific geographic region and I have a very broad series of topics and things like that. And so our sales team structure at that point was really focused on outbound efforts really focused on trying to generate leads and connect with with people that way. And it was very taxing. A lot of traveling to events and speaking things like that. And it was not all that successful. And so that was when I sort of took it on myself to start researching and figuring out how the heck do we meet. Do we, you know, attract these people that we really want to reach, maybe and locate it locally or in Germany or wherever.
Nate Porter [00:03:06] And so we started taking approach of really focusing on content marketing really focusing on creating content that was unique to the topic that we were you know interested in and providing solutions for. And it was it was a night and day difference. It took us probably two or three months to really build up some momentum with that but all of a sudden we had people reaching out to us that we had never talked to before we never contacted or had never heard of us before and saying we read about the way you do this and we want to work with you because you do it the way we want or you match our values and that kind of thing. So our whole sales team was turned on its head from being primarily lead generation and outbound to now just processing and serving and answering the questions of people who are reaching out to us. So that was my first foray and I was like, wow this this works!
Nate Porter [00:04:05] And I kind of I kind of assumed that okay. This is an anomaly.
Carrie Webber [00:04:10] Yeah.
Nate Porter [00:04:10] This works for us but it probably wouldn't work for other people.
Nate Porter [00:04:15] But then one of one of an acquaintance of mine has a small like pre-manufactured Cabin Company in Texas in a pretty rural area south of Dallas, and here we had a conversation one time.