https://www.youtube.com/watch?v=uSWI5vAySgI&feature=youtu.be

Carrie Webber (00:23):

Hi everyone. Welcome back to The Jameson Files. I'm Carrie Weber and I'm your host. And I am here with two of my teammates. Nate Porter is back with me this time around our chief marketing officer here at Jameson and our teammate all the way from Vermont is Dan Cristelli our chief of client success for our marketing services. So Dan Nate, thanks for joining me in our last session, we talked about marketing and I want to carry that conversation forward in today's session. So we're going to be talking about from a marketing and a practice perspective. Are you putting the work in to build the value? So as we allow people on our live stream, we are live streaming on the Jameson Facebook page. That's our intention, every other Wednesday at 1130 central. we're going to be doing that through the end of the year and then perhaps indefinitely.

Carrie Webber (01:28):

We'll see how it goes. but we also are available. This podcast is available wherever you're listening to podcasts. So I encourage you to go find us on Spotify, iTunes, Google play, and subscribe to follow this podcast. So you can stay tuned in not only to our interviews and podcasts that we have already. but the ones that are, that are to come, we want to keep you, as a part of our Jameson podcast community. So I invite you to go find us wherever you listen to podcasts. If you love to watch us live, you can watch us in the live stream. And if you have questions or comments, you're welcome to share those. We've got our teammate Ashlyn tracking all of our, all of our social media right now. So we will be able to take questions if you have any live, but you can also view the recording of this video live stream later on, on Facebook, whenever it's convenient to you.

Carrie Webber (02:31):

So marketing and management, are you putting the work in to build the value? Now in the last session we talked about, ways that you can incorporate some short term marketing solutions to get a, a quick result, and also some things to start planning for. And considering in terms of your long term marketing efforts, Nate and Dan both do a lot of work day in and day out with our Jameson marketing clients to help them with that one run plan. helping them to not only implement substantial marketing efforts for their practices, but to help these practices see ways that they can get the best result from their efforts. So that's what we want to speak about today, but something that we see frequently and Nate and Dan, I'm sure you agree in the work that you do with your clients is a lot of times we see practices put the cart before the horse, when it comes to their marketing efforts.

Carrie Webber (03:38):

What I mean by that is many, many practices. I would almost venture to say most practices. If you ask, what are some top goals that they're looking to achieve in the months or the years to come, increasing their new patient flow is frequently on the top of the list. The problem is some of those practices are ready to successfully invite and bring new patients into having a tremendous experience in their practices. Some are not. So they start investing in external marketing before their practice is truly ready, prime systems and skillsets to successfully receive those new patients. So when you start thinking about your patient experience, I want you to start understanding how integral that patient experience is to your marketing. It really is a marriage for you to get the best success, overall, for your practice growth to not only attract your ideal patients, but to keep them, I want to just get the phone ringing off the hook.

Carrie Webber (04:49):

We want those patients to be scheduling appointments, keeping those appointments, accepting treatment and staying active in your practice, and ultimately having such an experience that they want to refer their friends and family to you.