https://www.youtube.com/watch?v=mlPx4lBOKbg

Welcome to the Podcast

If you're joining us on the Jameson Facebook page. I want to say welcome. And thank you for taking the time out of your day to learn and think a little bit with me on how to grow your practice in a healthy and fulfilling way. If you're not in the dental industry, I have a lot of connections outside of dentistry that this topic we're going to talk about today is not only for our dental friends and those in this profession that we call our own, but also for anyone that is leading or owning a small business.  

The topic for today is more of growing your ideal patient base by referrals. So for any of you, that are not in dentistry, insert “customer” or “client” where the word patient is, and this will definitely go across all industries in terms of how we can healthily continue to grow our businesses, our practices, patient by patient, client by client, drip by drip. In my opinion, in times like the one we find ourselves in at this point, it's crucial to go back to the basics on what are the pillars of a healthy business.

How do you grow your ideal patient base?

And one of the foundational pillars of your healthy business are referrals from those ideal patients, those ideal customers and clients that have allowed you to be healthy and stable up to this point at Jameson, we are a 30 year old company and we would not be where we are today without the continuous support and referrals from our clients. The same can be said for you. When we talk about this, I want you to think about coming together as a team and discussing how we can grow our practices, referrals in a healthy way. What can we be doing better? What can we be doing more intentionally? And what can we be focusing on starting today to ensure more referrals from our ideal patients tomorrow, we want more of that, right? At this time, I want to invite any of you that have not already subscribed to follow the Jameson files podcast you can do.

So at any of the outlets that you listen to podcasts—iTunes, Google Play, Spotify—we are there. And I invite you to go find us to subscribe and please share with your friends and colleagues if you feel like the information we share on a regular basis is beneficial to you. And more than likely it would be beneficial to others. So I'm practicing what I preach. And I'm asking you for referrals to help us grow our Jameson files community. Thanks in advance for doing so. Let's dig into some content. 

How do you get referrals?

When I think about referrals, and as I was preparing for this session, I was thinking about where we are right now, but also where historically these conversations have taken place with clients or lecture attendees, or  people in the profession that we are a part of. And what I often see happening is that we typically put band-aids on top of an issue in the hope that it's going to fix it.

And we never really get down to the root cause of why that particular system or process isn't working well enough for us or why we aren't getting the results that we desire. So it's important that we get real with ourselves about the areas we could be doing better. 

So if you have a goal for 2021 that you want to be seeing more new patients, you want to be getting more referrals from your existing patient family, then it's important that we do the work to refine our efforts as they are now for a better tomorrow. So what we're going to talk about today are four areas that I want you to focus on, refine, do better about, be more consistent in, and be more intentional with. I want you to ask. I want you to deliver. I want you to track. And I want you to appreciate. So let's dig in.

One: Ask

Let's start with asking. Often when I get in conversations with dentists, with practice leaders, and with business owners about the desire to see more referrals coming from those that already work with you or already consider you their dental home,