Lead with a Story Podcast

The jaw-dropping power of telling the customer “no.”


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One of the most attention-grabbing and change-producing surprises you can use with your clients might also be the simplest. And it can be delivered with as little as a single word. Consider the following examples from Gary Cofer. Stopping the CEO in his tracks At the time, Gary was executive vice president at dunnhumby USA, [read more]
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Lead with a Story PodcastBy Paul Smith

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4.7

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