alternate reality games, ARGs, David Fincher, Ong's Hat, Joseph Matheny, 1988, The Game, Fight Club Se7en, The Blair Witch Project, Blair Witch II: Book of Shadows, Joe Berlinger, Paradise Lost: The Child Murders at Robin Hood Hill, personality profiles, Nine Inch Nails, Stanley Kubrick, Eyes Wide Shut, A.I.: Artificial Intelligence, Steven Spielberg, George Lucas, The Beast, I Love Bees, Halo II, transmedia, JJ Abrams, Lost, Cloverfield, Westworld, Utopia, Dystopia, David Lynch, Steve Golin, Propaganda Films, True Detective, Anonymous Content, Stranger Things, Mr. Robot, Under the Silver Lake, synchronicity, the Jejune Institute, The Institute, Dispatches from Elsewhere, In Bright Axiom, Jeff Hull, Spencer McCall,