XR for Business

The Jetset with Headsets: How XR Will Revolutionize Air Travel, with Neutral Digital's Greg Caterer


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Aviation itself is one of humankind's great technological marvels – something that can be easy to forget when we're wedged between passengers in coach on some redeye flight. Neutral Digital's Greg Caterer is using another one of our technological revelations – XR – to reinvent the airline industry, everything from designing aircraft, marketing at trade shows, and making the flight more comfortable for the passenger.
Alan: Today's guest is Greg
Caterer. Greg is the chief operating officer at Neutral Digital, an
end-to-end immersive content creator, focusing on the luxury travel
sector. Neutral Digital is an aviation-focused content creation house
at the cutting edge of immersive interaction solutions; they deliver
augmented reality, virtual reality, digital design, architectural
visualization, in-flight entertainment solutions, and apps and
websites for the aviation industry. In a nutshell, they deliver
technology for clients' campaigns. The Neutral Digital team consists
of professionals with a wide-ranging expertise in VR digital
experience, design, software development, and CGI production. Neutral
Digital can be found at neutral.digital. Welcome to the show, Greg.
Greg: Thank you very much, Alan.
Thanks for having me on the show.
Alan: My absolute pleasure. I'm
really excited to learn about the stuff you're doing. I've seen some
of the videos, I've seen what you guys are doing; holy crap. It's
really, really awesome, the stuff you're doing.
Greg: Thank you. Yeah, it is.
We're certainly very proud of all the work that we've been doing,
particularly since specializing in the aviation sector, and then
obviously more broadly, the travel sector as well. We feel as though
we get the chance to educate an industry, as well as creating and
selling a product, and really helping to define exactly how this
niche can use extended reality, and in particular, virtual reality
technology. So, yeah, we're very proud of what we do.
Alan: So, okay -- let's get
right into this. One of the things that blew me away was the
photorealism that you guys have created of 3D models and virtual
environments, of being in an airplane. Maybe explain -- if you can,
speak to brands that are using this; if you can't, that's fine -- but
speak to what it is you're building, and why that's important.
And let's unpack this, because if
you're somebody who's in the aviation world, this is a technology
that can be used right across your enterprise; from previsualization,
marketing, sales, training, remote assistance, remote collaboration
-- it can be used everywhere. So, what is the focus of what you guys
have been doing, and what are the results that people are seeing?
Greg: You're absolutely right
with your observation, Alan, about it. Especially the breadth of use
cases that this technology has.
So, there's a lot in this. I'm going to
try and condense this down to a relatively concise answer. But
broadly speaking, because of the replicability and the repeatability
of everything that's created in CG, we would build experiences that
focus on marketing, training, and design for airlines, the component
manufacturers, the training bodies, et cetera. Anybody who's got
anything to do with aviation, whether it's the high cost of
acquisition for the product itself, or whether something intensely
physical that needs to be shown off.
So, a really good use case -- and one
of the main workstreams and strands that we tend to focus on -- is
marketing. There's a very, very big cost benefit to this, and also,
it calls out, perhaps, the benchmark technology that existed before
this, which may be -- from the aviation sector's point of view -- a
little bit fell into the realms of "tech for tech's sake,"
in a way. So we've taken this from a marketing point-of-view, and
I'll ta
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XR for BusinessBy Alan Smithson from MetaVRse

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