Jewelry is not just another accessory to make outfits feel more polished. For some, it’s a way to express their personality, celebrate memorable moments, or a family heirloom to treasure forever. With this in mind, master faceter and graduate gemologist Jennifer Farnes shares how she sparks change in the jewelry industry. As the successful owner of Revolution Jewelry Works, she dives into what separates their company from other jewelry crafters and how they provide full flexibility in custom design. Jennifer talks about her love for jewelry making and offers advice to people who want to start their own jewelry business.

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The Jewelry Revolution with Jennifer Farnes

My goal in opening up my jewelry store was to create a place that I would feel comfortable shopping. In all of my years of following my mom around shopping for jewelry or even shopping for my own engagement ring, I always thought that jewelry was very intimidating. I thought there has to be a way to change that environment. That was the primary driver behind creating Revolution.

On this episode, we have Jennifer Farnes. She’s a master faceter and a graduate gemologist. She’s the owner of https://revolutionjewelryworks.com/ (Revolution Jewelry Works). I’ve had the pleasure of doing some business with her on a parking lot crash with my wife’s jewelry. Jennifer, thank you so much for taking the time to be on the show.

Thank you so much for having me.

Tell us about your business and who you serve.

Revolution Jewelry Works, being in the beautiful mountain city of Colorado Springs, we do have a lot of military personnel locally. Beyond that, it’s a very rapidly growing city. That was where we wanted to start our focus. We wanted to create something accessible to the city of Colorado Springs with the goal of world domination. The big thing that was missing here in the Springs was a place that you could go for custom jewelry. There were a lot of old school jewelers where you could go and request something custom, but essentially you would sit down, and they would be hand carving wax for you and you would get a look at a chunk of green material and you say, “I think that’s what I want.” Maybe a year later, you would have a finished piece of jewelry and that is what it is.

With the technology, I knew that there was software out there that helped people visualize what was being created. Make it to where they could actually picture what this is going to look like for me and how it’s going to function in my life rather than having to guess. We’ve got an entire generation coming up of consumers that have been accessing flexibility in every aspect of their life. You can pick your shoes, you can pick your phone case, you can customize your car and everything about it. It’s one thing to go into a jewelry store and be told, “I can customize something.” You can pick this mounting and you can pick this setting and you can pick this shape of a diamond and put them together and it’s a custom, but that’s not custom.

We have people that we encounter day in and day out that are hardcore fans of World of Warcraft, which is an online video game. They found each other because of this commonality of a video game. They want to represent their love for each other because of this thing that brought them together where before they probably would have never met. We’ve created rings with a theme of World of Warcraft. We’ve created rings that have to do with The Legend of Zelda or The Lord of the Rings or any of the above, and it doesn’t have to be something of that theme. It could be that someone says, “I saw a ring that I loved, but it wasn’t exactly what I wanted.” Whether they saw a ring that evoked emotions,