As marketers, we know HOW important content is. Content is the glue that holds everything together — SEO, email, social, and advertising.

Yet, so many companies get content wrong — they end up creating content for the sake of creating content.

What you need is content that drives business value, increasing sales leads and revenue.

The key to creating content that moves the needle is solving problems for customers, instead of focusing on keywords. Ranking isn’t as important as revenue.

In this episode, I will detail the Jobs To Be Done Content Framework that will help keep your website full of potential customers.

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