Today’s podcast analyzes the sports marketing strategy of billion-dollar luxury goods conglomerate LVMH. LVMH spends $300 million a year on sports, but it’s not just advertising. I break down how the luxury giant is creatively rewriting the industry's sponsorship rules with its 75 brands — including Louis Vuitton, TAG Heuer, Moët & Chandon, Tiffany & Co., and others — through partnerships with sporting events, leagues, teams and athletes. Enjoy!

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Today’s podcast is a detailed breakdown of Wimbledon. I peel back the curtain on Wimbledon’s most interesting and secretive details, and cover everything you could possibly imagine about the most prestigious tournament in tennis. This includes a breakdown of Wimbledon’s revenue streams, a look at the 160 high-tech cameras used to broadcast the event, how the groundscrew prepares the courts each year, why no matches can be played after 11 pm, the club’s membership process, and so much more. Enjoy!

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Today's podcast goes behind the scenes of Hollywood's new "F1" movie starring Brad Pitt. I break down all the interesting details of the film, including its budget, the real sponsorships sold for the movie's fictional APXGP team, how the film crew captured footage at real F1 races, the state-of-the-art cameras embedded in the movie's cars, and so much more. Enjoy!

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Today's podcast breaks down the PGA Tour's hiring of longtime NFL executive Brian Rolapp as its first-ever CEO. I look at why Rolapp was chosen by the PGA Tour to lead its organization, what he accomplished in his time with the NFL, why he chose to leave the world’s most profitable sports league for one currently going through a civil war with LIV Golf, how the PGA Tour’s recent $3 billion fundraise impacted Rolapp's hiring, what his biggest priorities will be on day one, and much more. Enjoy!

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Today's podcast covers the recent $10 billion sale of the NBA's Los Angeles Lakers to LA Dodgers owner Mark Walter and how the late Jerry Buss helped turn the franchise into a massive empire. I cover the details behind Mark Walter's purchase of the Lakers from the Buss family, how Jerry Buss rose from extreme poverty to build a real estate empire, the historic deal that landed Buss the Lakers, the LA Kings, the Inglewood Forum and a 13,000-acre ranch, and how Buss' creation of the “Showtime” Lakers changed the NBA forever. Enjoy! 

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Today's podcast is a deep dive into the House v. NCAA settlement, which will pave the way for universities and colleges to directly pay their student-athletes. The House v. NCAA settlement was recently approved and it represents one of the most significant changes in the history of college sports. So, I break down all the details of the settlement, including the $2.8 billion in backpay going to current and former athletes, the new $20.5 million spending cap for college athletic programs, how the settlement will change NIL deals, and what could be coming next in the fallout of the settlement's approval. Enjoy!

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Today’s podcast takes an inside look at Oakmont Country Club, the host of this weekend’s US Open golf tournament. Oakmont is one of the country’s most historic golf courses and will host the US Open for a record 10th time this weekend — more than any other golf course in the United States. I break down Oakmont’s storied history, financials, challenging course layout, the course’s recent redesign, and dozens of other interesting facts behind the 122-year-old country club. Enjoy!

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Today's podcast is an interview with Fanatics Founder & CEO Michael Rubin. Michael and I discuss multiple topics related to the business of Fanatics, including Fanatics Fest, how the company is integrating sports betting and collectibles into its wider e-commerce business, how Fanatics plans to grow its sports betting business overall, and who Michael thinks is the biggest needle mover of selling merchandise in sports. Enjoy!

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Today’s podcast is an interview with Ben Johnson, the Chief Revenue Officer of SailGP, a high-speed, international sailing championship founded by Oracle co-founder Larry Ellison and Olympic yachtsman Sir Russell Coutts that is currently in its fifth season. I talk to Ben about SailGP’s competition format, the business model of SailGP, how the league has grown so quickly, and so much more. Enjoy!

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Today’s podcast breaks down how Michael Jordan and the Jordan Brand helped Paris Saint-German become a $4.5 billion football club. I look at how PSG went from an unknown European club to one of the most popular teams in the world on the back of an Air Jordan partnership that began in 2018. Enjoy!

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