Today's podcast looks at the economics behind a new $62 million high school football stadium that has sparked a national debate. Buford High School's new football stadium looks like it could be on a college campus. But beneath the amenities, the stadium's construction is a story of taxes, politics and a shift in the future of high school sports. I explain why these expensive high school football stadiums are being built and, more importantly, how these stadiums are being approved. How are schools financing these projects? Why are taxpayers OK with their hard-earned money going toward athletic teams that their children might not even play for? Who actually owns the stadium? And who stands to benefit from ticket sales and potential naming rights deals? We’ll use Buford High School as an example, but everyone should care about this because it might soon happen in your town too. Enjoy!

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Today's podcast features an interview with Michael Lombardi, a former NFL executive and the current general manager of the University of North Carolina football program being led by new head coach and 8-time Super Bowl champion, Bill Belichick. Michael and I discuss how UNC is building an NFL-style program in college football, the biggest challenges for UNC so far in recruiting, how the school is spending its $20.5 million NIL budget for student-athletes, what the future of college football might look like, and so much more. Enjoy!

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Today's podcast looks at Real Madrid's decision to renovate its 75-year-old Santiago Bernabéu Stadium and why the project will go down as one of the best sports business moves of the last decade. I break down how the club's decision to borrow millions for its stadium renovation ultimately resulted in new revenue streams, slashed debt, and changed the way football clubs think about infrastructure. I also review Real Madrid's 2024-25 financials in detail, which include a record $1.4 billion in revenue. Enjoy!

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Today's podcast features an interview with USA Today Sports Columnist Christine Brennan about her new book, On Her Game: Caitlin Clark and the Revolution in Women's Sports. Christine and I discuss insights from her book on Clark's superstardom and her influence on the rise of women's sports, including how the WNBA was unprepared for Clark's arrival into the league, the strange turn of events that led to the WNBA providing charter flights to players after Clark's arrival, why Clark was snubbed from the USA women's national basketball team roster for the 2024 Paris Olympics, and what Christine learned about Clark as a person in the process of writing her book. This was a fascinating conversation and one you won't want to miss. Enjoy!

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Today's podcast is a deep dive into Hawk-Eye — the high-tech camera system used to judge line calls in tennis, goals in soccer and first downs in the NFL starting with the 2025 season. I cover everything you need to know about Hawk-Eye, including how the technology actually works, its margin of error, the cost of installation, the company’s ownership structure, how the business makes money, and so much more. Enjoy!

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Today's podcast breaks down the NBA's new salary cap system, which was the brainchild of NBA Commissioner Adam Silver. I explain exactly what Silver changed in the NBA’s most recent Collective Bargaining Agreement, how the new salary cap system influences roster construction, what teams will be forced to do instead, and how the system could potentially impact the NBA’s popularity. Enjoy!

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Today's podcast explains how Cadillac is preparing for its Formula 1 debut. We discuss F1's application process, real estate projects, budgets, headcount, driver rumors, and so much more.

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The Tour de France breaks bodies, burns calories, and somehow turns massive profits without charging fans a dime. Today's podcast breaks down the business behind cycling's most famous event.

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Congress just passed a provision that could destroy professional gambling in the U.S. Today's podcast breaks down what it all means (and why some sportsbooks appear to be cheering it on).

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Today’s podcast analyzes the sports marketing strategy of billion-dollar luxury goods conglomerate LVMH. LVMH spends $300 million a year on sports, but it’s not just advertising. I break down how the luxury giant is creatively rewriting the industry's sponsorship rules with its 75 brands — including Louis Vuitton, TAG Heuer, Moët & Chandon, Tiffany & Co., and others — through partnerships with sporting events, leagues, teams and athletes. Enjoy!

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