Smart, funny, passionate, committed—this couple has it all. And this conversation is an eye opener into the joys of nerd culture. The business also seems like an obvious mashup—but why didn’t anyone do it sooner? It took Cori Christine and Mike Tuiasoa to put comic books and latté together at Watchtower Coffee & Comics in Salt Lake City. In part, this is about buying an existing business to avoid the pain of breaking in a new boss. This is also a story we’ve heard before: a couple breaks up in the middle of their business. Will they reconcile? There’s also a lesson about the importance of understanding the nature of your trade. It can be hugely profitable—but business owners often don’t grasp it. Plus, there’s a tale about seeing an opening and having the courage to take it—especially if it flies in the face of popular sentiment. And did you know that your business and your life can be informed by The Jedi, the Sith, and power of The Force?