Cooking Up Innovation

The Jolly Hog: Why product development is like an onion

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In this episode I talk to Max Kohn, one of the three brothers behind The Jolly Hog, a staple brand on UK retail shelves with their British, award-winning meat products. Their product development journey showcases how instinct, taste and a strong core identity can lay the foundations for a successful food business.


Topics:

  • How The Jolly Hog came to be: from rugby to retail
  • The sausage retail space once upon a time
  • The importance of upholding welfare
  • Creating a signature product & experimentation
  • Their approach to NPD & EPD: the onion & panelling
  • Where they find inspiration
  • Pigsty: Developing for restaurant
  • Branching into the world of publishing: the Pigs In Blankets Cookbook
  • How to win Great Taste awards
  • Branching out from pork
  • Encouraging innovation within your team


    • The Jolly Hog

    Website - https://thejollyhog.com/

    Instagram - https://www.instagram.com/thejollyhog/?hl=en

    ...more
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    Cooking Up InnovationBy Valentina Funaro