“I’M happy to pay for it, but you should be giving this away for free.”

Mike Wolf is a business consultant and entrepreneur who’s just finished his “first season” of The Journey of Business Podcast. He’s a client of Joel’s and on this crossover episode, we share our info with both audiences! We share some great insight into content creation, how to do it, what we’ve gained from it and why every leader should be thinking about it.

You can find Joel at JoelSharpton.com and Always Listening on all podcast platforms or @joelsharpton on YouTube.

You can find Mike at: http://www.tradelinksales.com for consulting inquiries. Or The Journey of Business on all podcast platforms or @therealmikewolf on YouTube.

We talk about Joel and Mike’s background, how to keep the creation FUN instead of becoming a job, and the ROI on failure for both Mike and Joel’s businesses.

Show highlights:

00:45 - Who is Joel Sharpton

02:30 - The limit that led to Joel’s podcasting

05:10 - How to keep Content creation FUN instead of a job

06:50 - The negative impact of parenthetical phrases

08:15 - Mike’s first 12 episodes

08:45 - The two things you wonder as a creator

10:45 - How Mike expanded his reach for guests

13:00 - Podcasting IS self talk

15:45 - Who is Mike Wolf?

18:30 - Mike’s decision to become more public facing

27:15 - Podcasting as legacy

29:30 - What is the hardest part of podcasting through your first 12 episodes

31:30 - Recording schedule

41:55 - Leveraging your reach

43:25 - Loving Being a Novice

52:30 - Mike’s ROI of Failure

1:05:00 - Joel’s ROI of Failure

1:13:45 - Sponsorship

1:17:00 - How to find Joel (or Mike)

If this has been up your alley, then make sure you FOLLOW the show in your preferred app, or SUBSCRIBE to the YouTube channel to get more of it, it’ll be a lot more fun if you folks are along for the ride, but I’m probably gonna do it even if I’m just talking to myself.

Remember, I’m Joel Sharpton, and I’m always listening.

Find more from me or get help on your own podcast at JoelSharpton.com