The VICI Code: Purpose-Driven Profits

The Journey To Authentic Leadership


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In episode 5 of The Vici Code, Joe Dunaway interviews Jennie López as she shares her journey from 23 years in corporate leadership to becoming a bestselling author, speaker, and purpose-driven entrepreneur. She discusses embracing authenticity as a Latina in a male-dominated field and how her experiences as an NFL cheerleader captain and Zumba master shaped her leadership and culture-building approach.

Tune in for an energizing conversation that decodes the path to victory in business and life.


TIMESTAMPS

[00:03:09] Purpose-driven leadership journey.

[00:05:25] Courage to follow your voice.

[00:09:02] Embracing your unique identity.

[00:12:17] Blending corporate and personal passions.

[00:15:00] Embracing Authenticity in the Workplace.

[00:20:12] Purpose-driven leadership.

[00:21:46] Unlocking opportunities for others.

[00:25:39] Breaking generational cycles of scarcity.

[00:29:09] Discovering your superpowers.


QUOTES

  • "Success is the journey, not a number." -Jennie López
  • "Every side of you is making the other side better."  -Jennie López
  • "Without purpose, we're kind of just drifting through life.” -Joe Dunaway


SOCIAL MEDIA

Joe Dunaway

Instagram: https://www.instagram.com/thejoedunaway/ 

LinkedIn: https://www.linkedin.com/in/joseph-dunaway 


Jennie López

Instagram: https://www.instagram.com/intentionalunicorn/ 

LinkedIn: https://www.linkedin.com/in/intentionalunicorn/ 

YouTube: https://www.youtube.com/@intentionalunicorn/ 


WEBSITE

Vici Finance: https://www.vicifinance.com/ 


Jennie Lopez: https://www.jennielopez.com/ 

Intentional Unicorn: https://intentionalunicorn.com/ 



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The VICI Code: Purpose-Driven ProfitsBy Joseph