Join Adam Eaton and Lon Stroschein, best-selling author of the book The Trade, as they explore Lon's transition from a public company executive to an author and lifestyle engineer. Listen in as Lon shares the process of writing and publishing his book, and the overwhelming response he has received since its release. He paints a vivid picture of this podcast episode recorded on a dirt road near his family farm, amidst prairie grasses and pastures, symbolizing his own journey of self-discovery and change.

As we navigate through life, we reach a point where we long for something more, something that uncovers our true potential and purpose. This conversation highlights the essence of Lon's book - the hard work of trading our old image for a new one. Listen to Lon's enlightening thoughts on courage versus confidence, and how his book has inspired many to face their life goals head-on. Lon also touches upon his experience with General Stan McChrystal, which adds an interesting dimension to the discussion.

Lon shares his vision for where The Trade could change the narrative between financial planners and their clients. Join us for an insightful conversation that could inspire your own 'normal 40' moment.'

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