Infraction

The journey to Fractional CMO with Anita Chauhan

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In this episode of Infraction, Adam and Sam are joined by Anita, a seasoned fractional leader, to discuss her journey through the rapidly evolving realm of fractional work.

They delve into the unique challenges and advantages of being a fractional professional, exploring how Anita has successfully navigated the landscape of startups and established her own formidable niche.

The episode not only highlights Anita’s personal career trajectory but also offers valuable insights into effective practices for both current and aspiring fractional leaders.

Featured Topics:

  1. Anita's Journey: From a potential career in law to becoming a trailblazer in fractional leadership.
  2. Challenges of Fractional Work: Discussing the intricacies of managing multiple clients and the importance of setting boundaries.
  3. Strategic Approaches to Fractional Leadership: How Anita effectively builds marketing functions within startups and prepares them for autonomy.

    4. Key Takeaways:

    • Building Effective Networks: The importance of creating and maintaining robust professional networks to support and enhance fractional work.
    • Advocating for Self: The necessity of advocating for oneself in terms of work scope and compensation, especially important for women in leadership.
    • Strategic Client Management: Best practices for onboarding and off-boarding clients to ensure seamless transitions and enduring success.


      • Connect with Anita on LinkedIn here:

      https://www.linkedin.com/in/anitachauhan/

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