Our guest in this episode is Rich Copenhagen, Sr Dir of Marketing at Sysdig. Rich provides insights into creating Ideal Customer Profiles (ICPs). He emphasizes that ICPs are distinct from the total addressable market and require careful consideration, data analysis, and creativity. Alignment across the business is crucial to ensure successful ICP implementation. Clear definitions, dashboards, and effective positioning are essential for everyone to understand and utilize the ICP. The episode discusses the journey of creating an ICP and offers real-world examples of how to use it effectively. This is a valuable resource for marketers and business leaders interested in creating and implementing an ICP.

What You’ll Learn