Doug and Rich are back in the studio for another Founder Therapy check-in, unpacking the real work behind scaling to 16 million by 2028. This episode dives into what it takes to balance growth with focus, why AI might be more hype than help right now, and how SEO is far from dead if you actually know what you're doing.

Rich breaks down the value of building people-powered teams who use AI as a tool, not a crutch. Doug shares hard-won lessons from the week on getting closer to customer problems and finding leverage in overlooked places.

We get into:

What to do when outbound stops working
The value of accountability that goes beyond numbers
Why SEO still delivers if you treat it like a craft
How AI changes the game only if your people know how to play
Getting clear on who you are building for

This is what building looks like behind the scenes. No scripts. No gurus. Just two founders figuring it out in public.

Remember to like and subscribe to our channel! Want to get to know us a little better? Check us out on LinkedIn: / doughaines / samsrichard You can also find out more about MOHARA and Kalium at our company websites:https://mohara.co/https://kalium.co.uk/