We draw from Rachael Aaron's "2,000 to 10,000" this week, a book that's ostensibly on increasing productivity. For Ira, however, it cut much deeper recently, and it turns out that one of the central tenants in Aaron's book is kind of THE thing: Joy. Excitement. Inspiration. Whatever you want to call it; it's the key to everything. Buckle up: epiphanies are ahead!