Sarah Connelly is a heart-centred entrepreneur, captivating speaker, corporate consultant, life-long learner, mum to 2 boys and 2 fur-babies and she is happy AF.

As the founder of Product of the Year in Australia, Sarah has worked closely with Australia’s top brands and retailers for the past 14 years, supporting them to build the profile of their consumer products. After her own eye-opening journey to embrace an alcohol-free lifestyle, Sarah founded the Sober Upside website, now rebranded as Tapped In, in 2020. Her mission is to be the go-to hub for alcohol-free inspiration and resources in Australia, and to advocate for and support AF lifestyle choices.

tappedin.com.au

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