This week I'm joined by Vicky Swift, founder of Coached by Swifty, and we're getting into all the things — eating more (not less), why "smaller and skinnier" isn't the goal, and how to finally step away from diet culture for good.
Vicky opens up about her own turning point after post-pregnancy weight gain, and how that experience shaped everything she now teaches her clients. We talk about the language of diet culture — "cheat meals," "detox," "shred" — and why words like that quietly wreck your relationship with food and your self-belief long before you notice it happening.
We get into the real mechanics of sustainable fat loss: phased dieting, calorie deficits followed by maintenance blocks, tracking for awareness rather than restriction, and why strength training does so much more than change your body — it changes how you show up in every other part of your life too.
Vicky also shares the honest, unfiltered story of building her coaching business — parenting through the early grind, her dad's cancer diagnosis, and the reality of trying to balance business, home, and health as a woman. We talk about what it means to model healthy habits for your kids, and why waiting for the "right time" to start is the biggest trap of all.
If you needed a reminder to eat more, lift heavier, and build real confidence — this episode is it.
Timestamps:
00:00 Meet Vicky Swift
02:49 Vicky's Story
04:02 Diet Culture Roots
06:11 Social Media vs Magazines
13:11 Crash Diet Myths
15:44 Slow and Steady Wins
18:21 Deficit and Maintenance Phases
24:09 Mindset and Habit Awareness
28:03 Strong Not Skinny
31:59 Confidence Beyond Fitness
35:04 Find Your Inner Fire
37:40 Job Loss to New Path
38:44 Lockdown Workouts Spark
39:34 Launching PT Business Fast
41:12 Burnout and Going All In
43:28 From In Person to Online
46:09 Laptop Life Reality Check
47:49 Dad's Cancer Wake Up
51:00 Women and Work Life Balance
56:47 Kids Learn by Watching
01:05:38 Stop Waiting Start Now
01:07:51 Mission and Meaning of Health
01:11:30 Where to Find Vicky
Links & Resources:
- Instagram - Vicky Swift here
- Apply for LeadHer business mentorship here
- Apply for NourisHer health & fitness coaching here
- Subscribe to my weekly coaching newsletter here
- Access my FREE calorie calculator here
- Connect with my Kate Hamilton Business Instagram here
- Connect with Kate Hamilton Business Facebook here
- Connect with my Kate Hamilton Health Instagram here
- Connect with Kate Hamilton Health Facebook here
- Connect with me on TikTok here
- Connect with me on YouTube here
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