So you want to make money while you sleep, but what does that look like in reality?

How can an everyday human go from servicing customers one-to-one to creating one-to-many automated digital passive income products?

Today, we're talking to a real-life ADPIPer, Lyndal Harris, about how she created her ADPIP empire, the challenges, the wins, and the lessons she has for you.

Tune in to learn:

• Why Lyndal is moving away from one-to-one and developing her ADPIPs in her podcasting business

• Which ADPIPs Lyndal has set up and how they lead into her funnel

• The pros and cons of launching a live course vs. an evergreen course.

• How often you should launch a live course per year

• How Lyndal's fear of the 'churn' has held her back from launching a membership, and how to overcome it

• How Lyndal will position herself to help people past the pod-fade stage of their podcast

• Why imposter syndrome shouldn't hold you back from making your thing, even if other people are already doing it

• How to push through and make a Minimal Viable Product (MVP)

• How podcasts raise awareness for your business and build relationships with your audience

Useful resources:

1. Buy my book: Six Figures While You Sleep

2. Join the Six Figures While You Sleep Program

3. Join the Digital Marketing Collective membership

Head to episode notes

Freebies:

1. Personal Branding Workbook

2. Productivity Cheat Sheet

3. Join the Misfit Entrepreneurs on Facebook

I'm delighted today to have one of our very own guinea pigs from my book, Six Figures While You Sleep: Stephanie Holdsworth.

We'll see how far she's come developing her ADPIPs since we first spoke, what she's struggling with, and what she can work on next.

Tune in to learn:

• Steph's Big Little idea focused on providing instant information and help with Eczema

• How Steph is leveraging her experience into trusted digital products

• Why community is one of Steph's core business beliefs

• Which ADPIPs (automated digital passive income product) Steph has in the works

• Why your lead magnet is worth investing in

• How to move past the fear of asking suppliers for quotes

Useful resources:

1. Buy my book: Six Figures While You Sleep

2. Join the Six Figures While You Sleep Program

3. Join the Digital Marketing Collective membership

Head to episode notes

Freebies:

1. Personal Branding Workbook

2. Productivity Cheat Sheet

3. Join the Misfit Entrepreneurs on Facebook

So you want to make money while you sleep, but what does that look like in reality?

How can an everyday human going from servicing customers one-to-one to creating one-to-many automated digital passive income products.

Today, we're talking to a real-life ADPIP, Nic Kastner, about how she created her ADPIP empire, the challenges, the wins, and the lessons she has for you.

Tune in to learn:

• What prompted Nicole to build an online community for school mums
• How her small Facebook group grew from a couple of members to 1000 in ten days.
• What steps Nicole took turning her free facebook group into a source of income
• How she uses freebies to lead into paid digital downloads.
• How Nicole chooses affiliate marketing partners and promotes her directory
• What percentage of Nicole's income comes from ADPIPs
• Nicole's top tip on starting your ADPIP journey

Useful resources:

1. Buy my book: Six Figures While You Sleep

2. Join the Six Figures While You Sleep Program

3. Join the Digital Marketing Collective membership

Head to episode notes

Freebies:

1. Personal Branding Workbook

2. Productivity Cheat Sheet

3. Join the Misfit Entrepreneurs on Facebook

So you want to make money while you sleep, but what does that look like in reality?

How can an everyday human go from servicing customers one-to-one to creating one-to-many automated digital passive income products?

Today we're talking to a real live ADPIP small business coach and brand photographer, Jade Warne, about how she created her ADPIP empire, the challenges, the wins, and the lessons she has for you.

Tune in to learn:

• How Jade's journey led her through the world of magazines, social media management and photography

• How Jade's best idea was born out of the depths of despair

• Why Jade set up her business showing people how to use social media to make money

• Pushing through the voice that says "You're not good enough" by finding your kernel of hope.

• Why time is her ideal customer's greatest problem, and how she addresses it

• Why Jade's membership is her absolute favourite ADPIP

• Jade's top tips for sharing on socials and building your ADPIPs

• How Jade managed to sell her membership through Instagram posts and Paypal links without a sales page

Useful resources:

1. Buy my book: Six Figures While You Sleep

2. Join the Six Figures While You Sleep Program

3. Join the Digital Marketing Collective membership

Head to episode notes

Freebies:

1. Personal Branding Workbook

2. Productivity Cheat Sheet

3. Join the Misfit Entrepreneurs on Facebook

You want to make money while you sleep, but what does that look like in reality?

How can an everyday human go from servicing customers one-to-one to creating one-to-many automated digital passive income products?

Today, we're talking to a real life ADPIP Aged Care Specialist, Coral Wilkinson, about how she created her ADPIP empire, the challenges, the wins, and the lessons she has for you.

Tune in to learn:

• Working smarter, not harder: how Coral got the idea for a more passive income

• Why Coral started by building a supportive community

• How Coral identifies her ideal client

• Why Coral's main ADPIPs are focused on masterclasses, community and support

• Why Coral uses word of mouth for effective brand awareness

• How Coral uses free downloads to lead into her main offers

• How Coral prices her membership

Useful resources:

1. Buy my book: Six Figures While You Sleep

2. Join the Six Figures While You Sleep Program

3. Join the Digital Marketing Collective membership

Head to episode notes

Freebies:

1. Personal Branding Workbook

2. Productivity Cheat Sheet

3. Join the Misfit Entrepreneurs on Facebook

So you want to make money while you sleep, but what does that look like in reality?

How can an everyday human go from servicing customers one-to-one to creating one-to-many automated digital passive income products?

Today we're talking to a real life ADPIPer, financial coach, Fiona Johnston, about how she created her ADPIP empire, the challenges, the wins, and the lessons she has for you.

Tune in to learn:

• Why Fi made her move from chartered accountant to financial literacy coaching

• How Fi built her first online program

• Which ADPIPs work for Fi's business

• Why Fi's ideal customers are women in business who want to make more money

• How Fi builds brand awareness through campaigns

• How Fi uses three day challenges to give new people the opportunity to join

• What percentage Fi's ADPIPs make up in her overall business

• Fi's top tip for anyone starting their ADPIP journey

Useful resources:

1. Buy my book: Six Figures While You Sleep

2. Join the Six Figures While You Sleep Program

3. Join the Digital Marketing Collective membership

Head to episode notes

Freebies:

1. Personal Branding Workbook

2. Productivity Cheat Sheet

3. Join the Misfit Entrepreneurs on Facebook

Stepping outside of school hours

Hello, lovely listeners. I want to let you know about a bit of a change. This podcast is now the Kate Toon Show.

Yes, I've finally embraced having my own name in the title of my podcast.

Why? Because I'm a huge, egotistical beast. No, the reality is with so many different brands and books and stories to tell, I needed an overarching name for the show that allowed me to talk about all the various bits and bobs.

So what is the Kate Toon Show?

Well, I'm here to help you build a successful, profitable, and enjoyable business using smart, creative, simple digital marketing and business tactics. Now, whether that's creating passive income streams, juggling your real life with your business life, being a misfit or passing on smart marketing tips, I'm here to help.

In this next series, we'll be talking more about Six Figures While You Sleep, how to create automated digital passive income products, such as courses, memberships, masterminds, and digital downloads. But I also want to be able to talk about all the other things I love.

We can talk about whatever we want, but the whole goal of it is to show you different and interesting ways to build a brand that you love, that you're proud of, and that serves the life that you want to live. It may be slightly unconventional compared to other businessey typey, coachy, mentory people, but it's going to be my way and hopefully we'll have a giggle along the way.

There'll still be guests, there'll still be tips.

The Kate Toon Show is coming. Get your ear holes ready.

Head to episode notes

Freebies:

• Join my Facebook group
• Get your Personal Branding Workbook
• Join the Click Click Boom Challenge waitlist

Useful links:

• Buy my new book: Six Figures While You Sleep
• Join the Digital Marketing Collective
• Check out my other books

Six Figures In School Hours Episode: Like most parents who run a business, I often feel utterly overwhelmed. I struggle with competing priorities, and in the past, I've pushed myself way too hard.

I shared my story of near burnout in the book, and I've talked about it on the podcast before. I didn't fully reach burnout but I definitely saw rock bottom.

Sometimes you have to amp up the self-care, adjust your working habits, or change tracks altogether.

Today's guest not only came back from burnout, but now coaches other small business owners on how to recognise the signs and avoid it.

Tune in to learn:

• How Laetitia dealt with her burnout, and the life changes she made as a result

• Why she moved away from her managerial position to start building her own business.

• How to prevent yourself from burning out with micro-moments

• How Laetitia uses public accountability and the Pomodoro technique to be more productive

• Why Laetitia is driven by three key values: empowering women, sustainability and giving back to community.

Buy your copy of Six Figures in School Hours

Freebies:

1. Personal Branding Workbook

2. Productivity Cheat Sheet

3. Join the Misfit Entrepreneurs on Facebook

4. Join the Click Click Boom Challenge

Join the Digital Marketing Collective membership

Six Figures in School Hours Episode: Hello, I just want to explain that we're going to be taking a little bit of a break on the podcast, probably about a month or so.

This is sadly because I've had some bad news from home and I need to return to the UK and spend some time with my family. So I hope you can bear with me while I get through this difficult time.

We will be back later in the year with more great episodes.

Thanks for listening. I wish you all well. Thank you.

Buy your copy of Six Figures in School Hours

Freebies:

1. Personal Branding Workbook

2. Productivity Cheat Sheet

3. Join the Misfit Entrepreneurs on Facebook

Join the Digital Marketing Collective membership

Six Figures In School Hours Episode:

As a fellow human trying to balance parenting and running a business, I know how hard it can be, and I wanted to share some tips I've picked up along the way. These are shorter, snappier episodes to give you quick wins in your day.

This is the second part to the previous tip on how to make more money in your business, today I'll give you five more ways to increase your earnings.

Listen to all tip episodes here

Find out more about my new book: Six Figures While You Sleep

Buy your copy of Six Figures in School Hours

Freebies:

1. Personal Branding Workbook

2. Productivity Cheat Sheet

3. Join the Misfit Entrepreneurs on Facebook

4. Join the Click Click Boom Challenge

Join the Digital Marketing Collective membership