Trystin Nance is a founder that compelled my attention thru his transparent and straightforward messaging on LinkedIn. It was unusual for a brand owner to be so upfront about the wins and losses in the early going. Yet his purpose is to deliver to the consumer the best EAAs gummy and he's leaning on the industry to guide him where he does not have the answers himself. Trusting the process he's set the standard and as he effortless expressed he's doing what he's doing.

Ascentix Innovation Labs is a new supplement brand or functional company that sort of falls in between those two types based on its debut product. Ascentix has followed the gummy supplement trend; although what's in the gummy is not your typical apple cider vinegar, sleep ingredients, or anything like that, it's more focused on sports nutrition and muscle recovery while still being a snack.

The first product from Ascentix Innovation Labs is a BCAA-based gummy packing a small 500mg of BCAAs at the typical 2:1:1 ratio in a hefty serving of ten gummies. The brand has further enhanced the supplement by combining the BCAAs with absorption-enhancing AstraGin at a full 50mg. You then have the functional side of the Ascentix product, as it is made with allulose, resulting in low calories.

That serving of ten gummies has 16g of carbohydrates, but 10g is fiber, leaving you a reasonable 30 calories, which is only three calories per gummy. While the BCAAs aren't at a massive amount, it's half the experience, the other half being is an impressive low-calorie snack.

Innovative ingredients manufactured by Zeus Hygia out of Hyderabad, India are what formulation scientists are seeking.

Supporting key categories as Cognitive, Sports & Active Nutrition, Women's Health, and Gut Health.

The key ethos for the company is that their ingredients will include clinical studies demonstrating efficacy.

RAFBRIX EXTRACTS is a leading manufacturer of herbal extracts and plant-derived active ingredients. Our comprehensive product range includes nutraceutical and dietary supplement ingredients, herbal extracts, natural colors, spice oleoresins, and essential oils.

Situated in the scenic foothills of the mighty Himalayas, our facility combines the timeless wisdom of Indian Ayurvedic traditions with cutting-edge technology to deliver exceptional natural ingredients worldwide. Our state-of-the-art manufacturing facility holds certifications in FSSC22000, KOSHER, HALAL, and GMP, underscoring our unwavering commitment to food safety and adherence to industry best practices.

At RAFBRIX EXTRACTS, we are guided by our company philosophy of 'PURE | PRECISE | PRISTINE'—a promise to provide 100% natural botanical extracts manufactured with modern technology while upholding ethical and sustainable business practices. Our operations revolve around the cornerstones of food safety, quality, and innovation. Supported by a dynamic duo of entrepreneurs and a team of industry experts, we continuously invest in product and process development to enhance the quality of our offerings.

Since our inception, through dedicated effort and relentless pursuit of excellence, we have worked towards developing exceptional products in the field of natural ingredients. Today, we proudly stand as the largest manufacturer of Herbal Extracts in North India, serving esteemed nutraceutical companies across India and globally.

PurelyB is Asia's leading health and wellness lifestyle brand & community platform dedicated towards transforming people's health and empowering sustainable healthy living. Backed by Silicon Valley-based venture capital firm, 500 Startups, PurelyB integrates digital wellness education with transformative health food products, bringing Asian traditions in wellness backed by science for the modern generation. Our Mission: To preserve and revive Asian traditional wellness remedies and herbs for modern consumers to transform their quality of health and life in an easy, affordable and sustainable way. Our users today span worldwide, including Malaysia, Indonesia, USA, Australia and UAE. www.PurelyB.com

INTRODUCTORY DISCOUNT FOR The Keep Rising Pod listeners: WELCOME10

Raja Jesrina Raja Arshad is the Founder and CEO of PurelyB.com. PurelyB is Asia's leading health and wellness lifestyle brand & community platform dedicated towards transforming people's health and empowering sustainable healthy living. Backed by Silicon Valley-based venture capital firm, 500 Startups, PurelyB integrates digital wellness education with transformative health food products, bringing Asian traditions in wellness backed by science for the modern generation. PurelyB's Mission: To preserve and revive Asian traditional wellness remedies and herbs for modern consumers to transform their quality of health and life in an easy, affordable and sustainable way. PurelyB's users today span worldwide, including Malaysia, Indonesia, USA, Australia and UAE.

Exclusive introductory discount for TKRP fans: WELCOME10 for 10% off your purchases.

Master Joseph Lupo Jr. is the founder of the New York Black Belt Center (NYBBC). Opened in 2010, NYBBC has gained a stellar reputation as one of the leading Martial Arts facilities in the surrounding Queens, New York area. With more than 30 years of Taekwondo experience, Master Joe has always put his love and passion for the art before everything. Under the tutelage of Grandmaster Moonsung Lee and his father, Master Joseph Lupo Sr., Master Joe was taught the importance of humility, hard work, family, and self-discipline, which he applies to every class he teaches. The dojang provides top of the line training equipment for all students from its Dollamur flooring to Daedo Electronic Sparring Equipment.

The quote "A leader leads by example, not by force" - by Sun Tzu, has been the dojang's mantra since day one and will continue to be for the future of the school. Master Joe treats all of his students with respect and teaches them to do the same towards others, making the world a better place, one Taekwondo student at a time.

Charlotte Traas has over 10 years of teaching, curriculum and content development experience. She has unparalleled enthusiasm for the wellness space. Her passion for herbs and nutrition serves her well as the Director of Education and Content at New Chapter, Inc., an industry leader in innovation. Her unique story positions her incredibly well to collaborate with innovation team and Quality and Regulatory teams to highlight the company's messaging. She's a reliable partner for the marketing staff in order to prioritize brand objectives' alignment with content messaging. Charlotte is a naturally gifted storyteller and represents New Chapter, Inc. as a national trainer for retailers and consumers.

Outside of being a passionate educator, Charlotte is an avid fan of working out with her svelte partner, working on a book centered around herbal nutrition, and enjoys baking the most fabulous cupcakes with her children.

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Apple Podcast: https://podcasts.apple.com/us/podcast/the-keep-rising-pod-with-uday-gosalia/id1553180296

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Meet Brian Tanzer, a friend from the dietary supplement industry since the 2000's. An experienced technical professional, he's currently the Sr. Manager of Scientific and Regulatory Affairs with Vitamin Shoppe. Brian candidly shares his experiences with mental health issues. An inspired outlook and disciplined approach towards physical fitness has helped him get gain control over his life managing the mental health challenges along the way. It takes a community and normalizing the conversations about mental health is going to help a great many people. We touch on other topics related to overall health and wellness including self-care.

Ray Bartone hired me at Aceto Corp. back in the early 2000's and thence began my first leg in the nutritional marathon. There are a great many things I learned from Ray but the most influential lesson was understanding sales is a function of follow-up and only follow-up. Be excellent with follow-up and be excellent in sales. He was a long tenured executive at Aceto Corp. until he chose to step away from the industry at the end of 2019. Proud to be able to share this conversation with one of my mentors during which we discuss healthy living, compassion in management, and some experiences from the past year during the pandemic.

We take a spiritual dive into satsang, sant mahima, and seva in an insightful conversation with Palku Patel. He's a friend, but before that, he was a legend on the basketball courts from Lowell to Boston back in the 90's. A fearless ball handler, dime machine, and armed with a lethal outside shot, Palku was a role model for a generation of desis. He showed us Indians could ball too. His charming personality and stoic determination fueled his natural leadership skills. He's since gone on to achieve a great many goals from completing pharmacy school, successful entrepreneurial ventures, dedicatedly serving the community near and far, and of course mentoring a great many youngsters. He brings a great wealth of experience with matters pertaining to satsang and I was enthralled by the conversation. Enjoy the deep dive!