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Have you ever thought “Stuff it! I’m going to open up a cafe. I love coffee, I love people and I’m looking for an easy lifestyle business?” Come on, who hasn’t at some point thought that or something similar? Well, let’s find out how easy that really is from a fellow who’s created and sold one of Australia’s leading bespoke coffee brands, and along the way successfully opened (from scratch) eight cafes. It’s a fully-caffeinated episode 632 of The (13 year-old, award-winning) Small Business Big Marketing podcast. 
A little more about Padre Coffee founder Marinus Jansen... Marinus Jansen loves the coffee life.
So much so that he escaped his corporate cubicle in 2006 to start The Appetite Food Store.
Discovering he had a knack for this hospitality thing, he fell in love with coffee roasting, and the cafe business in general, opening up seven more cafes over the next 12 years, the majority of them falling under the now famous Padre Coffee brand which he recently sold for an undisclosed large sum! (Good on him, I say!)
At the time of sale, Padre had three cafes and a roastery in Melbourne (Australia’s coffee capital), and a roastery and cafe in Noosa, Australia’s leading holiday destination.
He employed 65 staff, had 250 wholesale customers accounting for 40% of his $14 million annual revenue.
So pour yourself a long black, and sit back as Marinus takes us through the steps required to successfully open and run a cafe in 2023 and beyond. 
I started off by sharing with this coffee savant my preferred coffee order …

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Timbo Reid
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The key steps to opening a successful cafe in 2023 with Padre Coffee founder Marinus Jansen | #632

The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be. 

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Discover the bold and boundary-pushing marketing tactics in episode 663 of the award-winning Small Business Big Marketing podcast. Our guest, renowned for his creative strategies, has done everything from promoting his business via aeroplane PA systems to swimming products out to kayakers. This episode is a testament to the power and potential of unconventional marketing, offering unique insights and inspiration for businesses looking to make an impactful statement. Dive into the world of innovative marketing with us and learn how thinking outside the box can lead to extraordinary success.

A little more about unconventional marketer and Forij founder Parker Olson...
Welcome to today's episode featuring a truly unique figure in the world of business, Parker Olson. He's not just any entrepreneur; he's a cereal entrepreneur with a deep-seated passion for unconventional marketing tactics. And when I say cereal, I'm talking literally – he's the innovative mind behind Forij, a thriving granola brand.
Parker's journey in mastering unconventional marketing tactics is nothing short of remarkable. From handing out product samples to kayakers mid-swim to commandeering the cabin crew's microphone on flights, his methods are as unconventional as they are effective. He even embarked on a cross-country adventure in a Forij-branded Mazda van, making stops across the United States to engage with buyers directly – all epitomising the essence of cost-effective, high-impact marketing.
In our conversation, we delve deep into the realm of these unconventional marketing tactics. We'll explore the creative process behind Parker's innovative ideas, how he assesses the return on investment of such unique strategies, and why he believes in the power of simple tools like a $10 whiteboard to drive massive marketing success.
And there's more – for an exclusive glimpse into our intriguing discussion, check out a captivating video snippet over at Patreon.com/MarketingPodcast.
So, without further ado, let's dive into the world of unconventional marketing tactics with the master himself, Parker Olson.
 
Businesses that make this podcast possible
StudioHawk - No generalists, just a damn good SEO agency (award-winning actually!).
 
Patreon - Join Timbo's Business Owner Membership and take control of your marketing.
 
Book Tim Reid - Keynote or conference emceeing.
 
As always, thanks for your support. May your marketing be the best marketing.
 
Timbo Reid See omnystudio.com/listener for privacy information.

Unconventional & Unstoppable: Parker Olson's Wild Marketing Tactics That Are Redefining Marketing | 663

Explore the booming hot chilli sauce market with Renae Bunster, a leader in Australia's hot sauce scene. In episode 662 of the award-winning Small Business Big Marketing podcast, Renae updates us on her expanding empire, including her new Tequila and pre-mixed cocktail lines. Get ready for a fiery discussion!

A little more about Bunster's Worldwide founder Renae Bunster ...
During a holiday through central America in 2011, Aussie journalist Renae Bunster fell in love with the delicious fresh hot sauces from the region.
Upon returning home she couldn’t find anything that came even close, so like all good entrepreneurs, she began making her own, calling it Shit The Bed!  Friends who'd never even liked chilli before were suddenly kicking down her door, and it quickly turned into a thriving business with orders coming in from all over Australia.
In fact, when I first interviewed Renae in episode 401, she was already selling $8,000 worth a day, and was the number one selling hot sauce on Amazon Australia ahead of the giant Sriracha! Realising she was on to something, she sent a load over to the US and Shit The Bed quickly became number one on Amazon USA!
Today, the Bunster hot sauce empire is thriving with new flavours added, supported by a huge national distribution including Woolworths, plus Renae has extended the brand into pre-mixed cocktails and a dedicated Tequila brand with flavours including Peanut Butter and Fruit Tingle!
So sit back as Renae shares how she’s gone about building her empire, along with how she’s raised $3.7M through equity crowd-funding, and how she got her hot sauce brand featured on Hot Ones, one of YouTube's biggest channels.
As always, you’ll find a video snippet from this interview that I feel is super interesting over at Patreon.com/MarketingPodcast.
Enough from me, let’s go meet Renae …

Resources mentioned in this episode ...
 Built To Sell interview with John Warily
Working Backwards interview with Colin Bryar
Hot Ones YouTube channel
 
Businesses that make this podcast possible
StudioHawk - No generalists, just a damn good SEO agency (award-winning actually!).
 
Patreon - Join Timbo's Business Owner Membership and take control of your marketing.
 
Book Tim Reid - Keynote or conference emceeing.
 
As always, thanks for your support. May your marketing be the best marketing.
Timbo Reid See omnystudio.com/listener for privacy information.

Renae Bunster's Fiery Path to Success: Transforming a Passion for Hot Sauce into a Thriving Food & Beverage Business | 662

As a smart business owner you’re constantly making adjustments to your product or service offerings, your customer experience, your pricing and many other key parts of your business. But (like me) I bet you avoid, or at the very least, don’t find the time to give yourself a bit of a spruce-up, as well.  If that’s the case, then you’ll love the tips New York stylist Nicole Russo has to share. It’s a smartly dressed episode 661 of The (14 year-old, award-winning) Small Business Big Marketing podcast.

A little more about New York stylist Nicole Russo...
 
Today’s special guest, Nicole Russo, is a fashion stylist based in New York who is all about helping business owners look and feel like the rockstars they truly are, regardless of their size or what's held them back before. 
From the Saudi Royal family to Google big shots and even New York Times executives, she’s dressed them all and left them pretty damn happy with themselves.
So if the idea of looking sharper, smarter or more business-like appeals to you, then you’ll love what Nicole has to share including:

What’s the right look for you and how to get it important
Examples of how a change in one’s appearance resulted in a measurable ROI
How styling advice differs by industry
How to change your look based on the business setting
When should a business have branded uniforms
Whether we should dress to match our clients
And of course some simple hacks to get you looking sharp pronto!

As always, you’ll find a snippet from this interview that I feel is super interesting over at Patreon.com/MarketingPodcast.
I kicked things off by asking Nicole how she turned some bad dates into a successful styling business …
 
Businesses that make this podcast possible
 
StudioHawk - No generalists, just a damn good SEO agency (award-winning actually!).
 
Patreon - Join Timbo's Business Owner Membership and take control of your marketing.
 
Book Tim Reid - Keynote or conference emceeing.
 
As always, thanks for your support. May your marketing be the best marketing.
Timbo Reid See omnystudio.com/listener for privacy information.

Tips for looking sharp in business with New York fashion stylist Nicole Russo | 661

Today’s guest lives by the philosophy that offering less enables you to build a business that others simply can’t touch. Has it worked? Has it ever! It’s a ridiculously simple yet powerful, episode 660 of The (14 year-old, award-winning) Small Business Big Marketing podcast.
 
A little more about Mobile Skips owner Jacob Spencer ...
 
Eight years ago, and without any industry experience, Jacob Spencer bought the underperforming Mobile Skips business.
 
This year it will turn over $8 million, thanks to his 17 very motivated franchisees across Australia, a lucrative Bunnings contract and his very own and unique skip bin design.
 
Now … if you think there’s nothing to learn from a mobile skip business, then you could not be wronger!
 
Jacob, who’s incredibly humble about his business achievements and marketing know-how, has built a highly profitable business off the back of some very clever, yet simple, concepts. Concepts, that as you’ll see, have made it hard for others to replicate. And concepts that you can apply immediately into your business.
 
So seriously, grab a journal, as you’re about to discover so much business and marketing gold including:
 

Why choosing to do less creates an untouchable business
The power of offering a celebrity service (and that’s not what you think)
What you can learn from Janine Allis and her Boost Juice empire
How to create a brand that attracts the right people
Jacob explains how he’s encouraged over 5,000 Google reviews
And you’ll hear yet another example of a compelling customer experience

 
A big thank-you to past guest and founder of Lord of the Fries, Amanda Leigh-Walker, for bringing Jacob and his business to my attention.
 
Oh, and a reminder that if you’d like to watch this interview, then simply join my small business owner Membership at Pateron.com/MarketingPodcast. The first 7-days are free.
 
I started off by asking Jacob why rubbish removal?
 

Resources mentioned in this episode ...
Product Review website Jacob mentioned
Geoff Ramm's book on Celebrity Service



Businesses that make this podcast possible
 
StudioHawk - No generalists, just a damn good SEO agency (award-winning actually!).
 
Patreon - Join Timbo's Business Owner Membership and take control of your marketing.
 
Book Tim Reid - Keynote or conference emceeing.
 
As always, thanks for your support. May your marketing be the best marketing.
Timbo Reid See omnystudio.com/listener for privacy information.

How to create an untouchable business by doing less | 660

Recently ex-chef turned online entrepreneur Frank Greef shared his incredible journey with us in which he and his brothers started a business in a field they knew nothing about, risking their parents’ livelihood, and then selling it for $180M. As amazing an episode as it was, I was reminded by a long-time listener that Frank and I neglected to cover one very important point. One that if you truly get your head around, your business life will never be the same again. It’s an inspiring episode 659 of The (14 year-old, award-winning) Small Business Big Marketing podcast.

A little more about Real Base co-founder Frank Greeff ...
In episode 655, I interviewed ex-chef Frank Greeff, who with his two brothers, created and sold a real estate marketing business for $180M, risking their parent’s business along the way. If you’re yet to listen to that chat, I’d encourage you to do so.
Based on your feedback, it’s clear that you guys loved Frank’s story BUT, it’s also clear that I didn’t go quite far enough, as this note from long-time listener Ben Minutoli makes clear. Here’s what Ben had to say …
“Hey Timbo, please tell me you have plans on getting Frank Greeff back on the show again soon?
We went the whole episode hearing about his business and how he built it up from nothing and sold it for a fortune and all the lessons along the way.
But then, right at the end, Frank drops the bombshell that he’s planning to write and sell a cookbook, to raise a million bucks for charity in less than 2 months, and to do that he has hired a videographer and will be doing content marketing costing up to $300,000.
Ohh mate!!!! You need to get him back on so we can hear about what he plans to do and why he decided to go that way.”
Well Ben (and others) your wish is my command.
 
Businesses that make this podcast possible
StudioHawk - No generalists, just a damn good SEO agency (award-winning actually!).
 
Patreon - Join Timbo's Business Owner Membership and take control of your marketing.
 
Book Tim Reid - Keynote or conference emceeing.
 
As always, thanks for your support. May your marketing be the best marketing.
Timbo Reid See omnystudio.com/listener for privacy information.

The key steps to opening a successful cafe in 2023 with Padre Coffee founder Marinus Jansen | #632

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