How can you use imposter syndrome as inspiration when creating a personal brand? Let imposter syndrome guide you to be disciplined in differentiating yourself as a personal brand. Share how you are unique in what you do and how you do it by creating your key three.

Creating a personal brand is about differentiating yourself, and not letting imposter syndrome hold you back from being visible as the expert you are.

What is personal branding?

Personal branding is differentiating yourself from all others in your area of expertise. The second job of personal branding is demonstrating who you are, what you do, and how you do it.

What is imposter syndrome and what does it have to do with creating a personal brand?

According to the dictionary, imposter syndrome is the persistent inability to believe that your success is deserved or has been legitimately achieved as a result of your own efforts, skills, or abilities.

Many times, entrepreneurs see what others in their space are doing and feel intimidated. Likewise, they may think that because someone else is already doing something, there won't be enough clients for everyone. Similarly, people often feel that because someone has been doing something longer, they won't be as good or don't have the right skills. These feelings result in fear and anxiety, which ultimately lead to procrastination. Procrastination is inaction, equating to goals not being met and success not being achieved.

However, if you truly differentiate yourself people will see you as the person that is meant to help them. What makes you you is what makes people want to hire you. Likewise, what makes you you is what gives you the expertise to serve the way you want to serve.

Personal branding is about showing the world what makes you unique, you being you. Your experience, your story, and your voice make you, you. That is what personal branding is all about, owning what makes you unique and demonstrating that where you can.

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