Have you struggled with building a creative campaign that converts your audience to paying clients? If yes, it's time to consider a guerrilla marketing plan.

Let's break down how to build a creative campaign that converts using the three components of a guerrilla marketing plan.

What is guerilla marketing? Gorilla marketing can be broken down into 3 parts

Plot - creativity, project management, and a good crew

Act - understanding your audience, be engaging and remarkable

Direct - highlight your unique value proposition (UVP), call to action, and know the next steps

How to create a good plot when using guerrilla marketing? Your creative campaign begins with your innate creativity

Creativity is the first part. We are all born with creativity but it is sadly beaten out of us throughout the course of life. Find what makes you unique. Likewise, identify your superpower. Whatever you are the best at, is where your creativity and your UVP will come from. Creativity fuels brainstorming.

Project management is key to building a successful creative campaign

Project management is the second part and is the visualization of how everything will come together. Think of a whiteboard with a map of the project, like a dashboard to see all of the components needed to accomplish the ultimate goal.

And the third part is having a good crew. Your crew includes the people you hire and the people who will help you see the holes in the plot.

The plot concept can be applied to both in-person and online marketing.

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If you are looking to grow and scale your business, or build a stand-out personal brand, learn my success equation by downloading the Purpose to Results™ Method free eBook today.